Following the repositioning of Safaricom from a telecommunications brand to a “digital lifestyle enabler”, the company went ahead to update its new logo on Twitter. At first, the company posted a hideous logo that was met with hilarious comments:
#NewProfilePic pic.twitter.com/O20413XiZZ
— Safaricom Limited (@SafaricomLtd) June 17, 2017
The comments started streaming in:
I dont like where this is going guys. Stop it and go back or do better. Next it will be just half of that red thing ama? pic.twitter.com/1fqVdpJhkD
— Mavavya (@Dexxe) June 17, 2017
Nani alikula pesa ya logo, hapa mumewezwa
— DIGITOUCH TECH (@KizaziTech) June 18, 2017
Which version is this, maybe you downloaded the wrong one
— DIGITOUCH TECH (@KizaziTech) June 19, 2017
This comment got our intern all worked up…
I see you recognized your interns work…
— Gorgeous Gangsta♣️ (@_Marsha_k) June 18, 2017
Then there were those who couldn’t find the words to express their disappointment…
— BoredGenius (@_ojow) June 17, 2017
Then came the comparisons to the recently rebranded Telkom Kenya:
How Telkom Kenya is looking at safaricom. But they should have atleast started a Logo challenge pic.twitter.com/NxxeCE4iBo
— Abongo (@ZeddyShizzle) June 17, 2017
Lol…worst design ever!! Telkom must be laughing at this!
— Kenchan (@Mburuslee) June 17, 2017
You realize at this stage your logo becomes a true copy-paste of ur fore-father #Telkom. Your most recent logo at least tried to hide it pic.twitter.com/yNGIlWUnuY
— Tweeter of Tweets (@samloffee) June 18, 2017
Realizing that things were going downhill, Safaricom decided to downplay their #NewProfilePic tweet as a prank, but did it work?
Now that we have got your attention …….. pic.twitter.com/vLZpNLxWjN
— Safaricom Limited (@SafaricomLtd) June 17, 2017
Here is our new logo. #Twaweza pic.twitter.com/yhElxZNT7D
— Safaricom Limited (@SafaricomLtd) June 17, 2017
I guess not, because shade was thrown all over:
The previous logo is the better option😅
— black doll (@kateakoth) June 17, 2017
Inakaa logo ya Chama ya siasa
— morty (@obachi_alfy) June 18, 2017
Translated to “it looks like a political party logo”
This logo looks like a draft of the Original Logo. 😒
— Brian Karagu™ (@kgbrian_) June 18, 2017
so you are no longer the better option?
— 🌸 (@junnoo_) June 17, 2017
Despite the shade, there were some little rays of love for the new logo:
Consistently amazing and beautiful!
— Abdinoor Aden™ (@Abdynoor) June 18, 2017
Nice!! Sharing the Kenyan Spirit #Twaweza
— Kanyanga (@McKanyanga) June 18, 2017
Whether you love the new logo or not, the “new” Safaricom wants to meet your [Kenyans] dreams, aspirations and your wildest imaginings (Bob Collymore’s words, not mine).
Well, Kenyans just wanted cheaper mobile data but a new logo is fine, I guess.
Hhahahaha
[…] This is not the first time Safaricom has teased their logo on Twitter and the resulting comments went downhill from there. […]
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