Tag: Jumia Market

Jumia

Jumia Market, Formerly Kaymu, is Reportedly Shutting Down

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In June 2016, Africa Internet Group (AIG) rebranded all its e-commerce subsidiaries to Jumia in an effort to shore up the company's marketing efforts...
Jumia Market

Jumia Market Launches the ‘Instagram of E-commerce’ Moniker As Distinguishing Factor from Competition

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  Jumia Market, which was previously known as Kaymu (an online marketplace founded in 2013), is part of Jumia Group. Jumia Group was formed to...