Tag: Superbrands


M-PESA Beats Parent Company as Kenya’s Top Superbrand

Safaricom’s M-PESA has been named as Kenya’s top superbrand. The mobile money product was also ahead of its parent company, Safaricom, in the last survey. Safaricom...
Sylvia Mulinge, Chief Customer Officer, Safaricom, as she holds Safaricom award during Superbrands Tribute Awards 2018

M-PESA Surpasses Safaricom as East Africa’s Strongest Superbrand

Market research firm Kantar TNS has released its survey report for superbrands for 2019/2020. The brief analysis paints interesting trends in Kenya’s consumer space...