Its official, Sony Ericsson will be fully owned by Sony. Sony will pay 1.5 Billion Euros by January 2012 to fully own Sony Ericsson, that being the 50% share owned by Ericsson. Sony intends to own the full brand to leverage it for the market with a full range of products from the house to the everyday life of mobile devices. In the deal they will aquire a huge IP cross-licensing and ownership of patents, including five related to wireless handset technology that are very essential to Sony. This is to make sure that Sony can develop consumer electronics including TVs, tablets PCs and smartphones.
This will ofcourse give Sony a huge edge against Apple and Samsung which aim to develop a wide range of products with Apple developing Apple tv and Samsung with its almost all round products portfolio. Sony will therefore proceed to develop smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment.
Remember Sony Ericsson Xperia play deal and Playstation? Well look forward to more integrations now that the two products are in the same house.
When Sony Ericsson started its operations on October 1, 2001, it combined the unprofitable handset operations from Ericsson and Sony. Sony recently introduced the P1 Tablet, so that explains why Sony Ericsson were not in a hurry to enter the tablet world, they had it covered.