• Latest
  • All
  • How To
Inmobi Moses Kemibaro

INMOBI: Mobile is fast rising as an authoritative channel to communicate to voters

July 7, 2012
openai-chatgpt

ChatGPT May Soon Be Able To Record, Transcribe & Summarise Meetings

May 16, 2025
Telegram

Telegram Shuts Down $35 Billion Crypto Black Markets in Major Crackdown

May 16, 2025
Peak Points

YouTube to Drop Ads When You’re Most Glued to the Screen

May 15, 2025
Safaricom-IXAfrica-Centres-1

Safaricom Partners with iXAfrica to Build Region’s First AI-Ready Data Centre

May 15, 2025
DHgate Tablet Cases deals
samsung one ui 8

One UI 8 Update: Is Your Samsung Device on the List?

May 15, 2025
Apple Music

Apple Music Now Lets Spotify Users Seamlessly Transfer Playlists

May 15, 2025
Kennedy Kachwanya, Chairperson BAKE

High Court Issues Ban on Internet Shutdowns by Government and Mobile Operators

May 14, 2025
Advanced Protection feature

Google Expands Advanced Protection in Android 16 to Tackle Spyware Threats

May 14, 2025
YouTube

YouTube Cracks Down on AI-Generated Fake Movie Trailers as Studios Quietly Profit

May 14, 2025
tiktok-ai

TikTok Launches AI Tool to Animate Photos into Short Videos

May 14, 2025
spotify-ai-dj

Spotify AI DJ Gets Smarter with Voice Command Personalisation

May 14, 2025
Infinix note 50 pro

Infinix Note 50 Pro Now Available for Pre-Order in Kenya

May 14, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

INMOBI: Mobile is fast rising as an authoritative channel to communicate to voters

Martin Gicheru by Martin Gicheru
July 7, 2012
in News
Reading Time: 2 mins read
253
0
Inmobi Moses Kemibaro
Inmobi Moses Kemibaro
Moses Kemibaro, InMobi Sales Director for Africa

In a research conducted by InMobi on 719 respondents, mobile came out strongly as a new and unavoidable channel to reach voters during this campaign period. This was a survey done fully on mobile via InMobi ads placed on mobile sites. Respondents were 55% between 18-24, 24% between 25-29, 11% between 30-34 and 10% of then beyond that age bracket.The research showed that Tv awas still the best channel that voters would like to recieve infoemation from with more females than males opting for this channel. Radio came second as a choice channel with more males opting for this as their choice. A surprising third was mobile, with expectedly more males willing to recieve information over this channel than women. Mobile beat Newspapers which came fourth, more males preferred this channel than females. Web and billboards came fifth and sixth respectively, more females want to recieve information on web/desktop than males, the gender difference was equal on billblards.

Now, considering only 750,000 Kenyan homes have Tvs, and Tv/Radio are a costly media to use, mobile is bound to be the choice channel to reach users for an effective campaign. Mobile has been a clear game changer in the money sector, and this is mainly due to access and penetration, so this could also be a sure success in the political landscape too. People want information – they want clear, concise messaging and they want it regularly. A survey done following Obama’s notorious campaign asked people what one word they would think of when they heard his name, the word CHANGE was mentioned by the majority of the people surveyed. And Kenyans are looking for this information, in face – 46% of the people surveyed said that they would welcome daily information from the party of their choice.

75% of Kenyans want to know about party policy, closely followed by 74% who were interested in the key issues that would be addressed by the party. Interestingly, 58% were even interested in receiving party memorabilia such as wallpaper for their phones – difficult to imagine a more effective marketing tool than being on the face of hundreds of mobile phones. Innovation in the mobile space has extended to social media, and most Kenyans access social media sites via their phones. Effective campaigns need to deliver information to people online as a primary tool, not an afterthought. Citizen journalism also can’t be ignored, and the power of their messages over social media. The bottom line is that friends trust friends, and Kenyans across income brackets are influenced by their friends’ political views. 52% of those asked said they were strongly or moderately influenced by their friends’ views.

SendShare146Tweet92
Martin Gicheru

Martin Gicheru

Martin is the Managing Editor at Techweez, passionate about personal tech and telling stories of consumer experiences. Talk to me: [email protected]

Related Posts

openai-chatgpt

ChatGPT May Soon Be Able To Record, Transcribe & Summarise Meetings

May 16, 2025
Telegram

Telegram Shuts Down $35 Billion Crypto Black Markets in Major Crackdown

May 16, 2025
Peak Points

YouTube to Drop Ads When You’re Most Glued to the Screen

May 15, 2025
Safaricom-IXAfrica-Centres-1

Safaricom Partners with iXAfrica to Build Region’s First AI-Ready Data Centre

May 15, 2025
samsung one ui 8

One UI 8 Update: Is Your Samsung Device on the List?

May 15, 2025
Apple Music

Apple Music Now Lets Spotify Users Seamlessly Transfer Playlists

May 15, 2025

Latest

openai-chatgpt

ChatGPT May Soon Be Able To Record, Transcribe & Summarise Meetings

May 16, 2025
Telegram

Telegram Shuts Down $35 Billion Crypto Black Markets in Major Crackdown

May 16, 2025
Peak Points

YouTube to Drop Ads When You’re Most Glued to the Screen

May 15, 2025
Safaricom-IXAfrica-Centres-1

Safaricom Partners with iXAfrica to Build Region’s First AI-Ready Data Centre

May 15, 2025
samsung one ui 8

One UI 8 Update: Is Your Samsung Device on the List?

May 15, 2025
Apple Music

Apple Music Now Lets Spotify Users Seamlessly Transfer Playlists

May 15, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

ChatGPT May Soon Be Able To Record, Transcribe & Summarise Meetings

May 16, 2025

Telegram Shuts Down $35 Billion Crypto Black Markets in Major Crackdown

May 16, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

5 Most Reliable Virtual Dollar Card Providers in Nigeria

More News

High Court Issues Ban on Internet Shutdowns by Government and Mobile Operators

Google Expands Advanced Protection in Android 16 to Tackle Spyware Threats

YouTube Cracks Down on AI-Generated Fake Movie Trailers as Studios Quietly Profit

TikTok Launches AI Tool to Animate Photos into Short Videos

Spotify AI DJ Gets Smarter with Voice Command Personalisation

Infinix Note 50 Pro Now Available for Pre-Order in Kenya

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.