MediaTek is on a roll. It is no longer that small chipset manufacturer that nobody save for a few “dirty” Chinese OEMs cared about. Even the big boys are listening. Buoyed by the successes it has had with low end and mid-range devices that pack its chips and have been a hit in the Asian market, Market already has an octa-core chip in the pipeline and as of next year will start boasting of high profile customers like Samsung. Samsung is reportedly warming up to MediaTek for its processor needs for low end and mid-range devices.
MediaTek has been around for a while and has a reputation for producing cheap chips that power popular devices found in markets like India and China. You obviously won’t see Samsung flagship devices like the Galaxy S line powered by MediaTek chips but you will see it in budget devices from the Korean electronics giant. High end Samsung devices will still be powered by Samsung’s in-house developed Exynos processors. MediaTek comes in to replace Broadcom has for a long time now been the supplier of chipsets on Samsung’s mid-range and low end devices.
MediaTek’s chips aren’t known for jaw-dropping performance since they simply get the work done but place a lot of emphasis on battery consumption.
