Remember when we got worked up for an apparent early (August 2015) Galaxy S7 release only for it to turn out to be the Galaxy S6 Edge+? This time it’s for real. We’ve already seen Samsung make six different attempts at nailing the perfect flagship smartphone. The problem is that perfection is hard to achieve and the closer you get to it the further you realize you are.
Samsung has moved from making flagship smartphones that couldn’t stand a chance when pitted against Apple’s mighty iPhone back in 2010 to those that outsold everyone like the Galaxy S III in 2012 to others that stretched the boundaries of innovation like the Galaxy S6 Edge this year. With Apple’s new iPhones already up for pre-order and expected to continue dominating the market for the next one year even as premium smartphone shipments stagnate and profit margins decrease, Samsung needs to stay ahead of the curve now more than ever.
It plans to do that with not just the Galaxy S6 Edge+ which just went on sale in various markets and a series of low-cost smartphones to counter the likes of Xiaomi but also by making sure its next generation Galaxy S flagship smartphone is above par. Seven is regarded as a lucky number in many societies and as Sammobile reports, Samsung has codenamed its work on the Galaxy S7 as Project Lucky. According to the source, the project is well on course and we can expect a Galaxy S7 with the following specifications:
- An Exynos 8890 chipset. Word has it that Qualcomm’s new Snapdragon 820 is also being tested
- Fast UFS 2.0 storage
- A new 20-megapixel ISOCELL camera
- A 5.2 inch QHD Super AMOLED display
While obviously the Galaxy S7 is already being worked on in one form or the other since February is just around the corner, the specifications don’t mean much at this point in time. Things will change due to several factors and that mysterious prototype from Samsung that has been showing up in benchmark logs may not be the real thing we get to see next year.