In 2006, during the Regional Radio communication Conference, ITU member states set a deadline for digital migration for June 17th 2015. On this day, all analogue television signals would be switched off with member states expected to have taken the necessary steps to ensure the transition was smooth. Kenya was one the nations that met this deadline. One of the biggest benefits of the digital migration was the expanding the space for more players, which has been the effect locally. The challenge especially for the new players is setting up the necessary infrastructure through which the content will be delivered.
Angani is a local cloud computing startup established in August 2013. It allows sells cloud services including storage as a service, infrastructure as a service as well as software as a service on a pay-as-you-go basis. This means you can lease infrastructure for a given period of time and pay these services on a per need basis. The startup has now created a solution that allows new players in the TV space to take advantage of its cloud solutions.
The solution allows the players to deliver the content on a managed platform. “If you are a producer and have your content, the Angani Media solution stores your digital assets and lets you easily search through it. If you want to find a specific scene for content with subtitles, the solution will let you search through all available media files till you get it”, said Phares Kaboro, Angani CEO. The service will offer such a user a platform for broadcast and playout TV, allow for publishing and distribution of the content on both web and mobile without necessarily investing in massive infrastructure needed to run such a platform.
The service will especially benefit the newer and smaller players dealing with expensive CAPEX as they seek to set up the necessary infrastructure for operation. The larger players will find the solution beneficial in searching for older files and older content. The platform would also allow an interested player to set up a video on demand service such as Netflix, where the content is delivered primarily on the web. Of course the solution is not limited to television users but content producers in general seeking a platform to publish and broadcast their content.