• Latest
  • All
  • How To
Brian Mbunde

The Making of Brian Mbunde into a Social Media Pro – Interview

June 8, 2016
Samsung QLED TVs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025
Apple Smart Glasses

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025
Safaricom

Safaricom Breaks Barriers with $3B Milestone and Bold Ethiopia Play

May 9, 2025
Private Number calls

How to Handle Private Number Calls in Kenya

May 8, 2025
DHgate Tablet Cases deals
Kenya Power EV charging stations

Kenya Power Rolls Out 45 EV Charging Stations Across the Country

May 8, 2025
Bayobab

MTN’s Bayobab Connects Uganda and Kenya with New Fiber Route

May 8, 2025
Airtel Africa Starlink partnership

Starlink Is Expanding in Africa Through New Airtel Partnership

May 8, 2025
Android FreeType patch

Android May 2025 Security Update Fixes Critical FreeType Zero-Click Vulnerability

May 7, 2025
worldcoin kenya

Court Ruling Orders Worldcoin to Delete All Kenyan Biometric Records

May 7, 2025
smartphones-2024

Smartphone Market Recovers Slightly in Q1 2025 With Apple, Vivo Leading Gains

May 7, 2025
GTA 6 Trailer 2

GTA 6 Trailer 2: Rockstar Confirms Release Date and Dual Protagonists

May 7, 2025
YouTube Premium Duo

YouTube Now Lets Two People Share a Premium Plan

May 6, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

The Making of Brian Mbunde into a Social Media Pro – Interview

Kiruti Itimu by Kiruti Itimu
June 8, 2016
in Features
Reading Time: 5 mins read
259
0
Brian Mbunde

IMG credit: Owner

Brian Mbunde
IMG credit: Brian

The rise of digital marketing has introduced a relatively new set of careers for people out there and one of the careers is being a social media executive. We have interviewed others players in the industry like Ahmed Salim about Digital Marketing and Naomi Mutua, also a social media manger  This time round, we had the opportunity to have a talk with Brian Mbunde, a social media manager, where we talked about how he was able to find himself in the industry, the highs and lows of the job and lessons he has learnt on the way.

So who is Brian Mbunde?

A:  I am a social media executive at Scanad. I run major brands in Kenya, I do social media for them, posting content, moderating for them and creating strategies for them.

So, how did you end up in this industry?

I started journalism as a profession. Initially I didn’t want to do journalism, I wanted to do Law. I love arguing most of the time [laughs]. So, umm…I tried journalism and loved it when I started it. Later on, I realized that I had potential on social media and realized that it was a resource that was untapped in Kenya

[Which year is this?] That was in 2011 that was when we had a campaign that had kicked off in Kenya called Kenyans for Kenya and it was strictly digital. I decided to try it out and actually I applied for my first job through Twitter and boom! Landed in Gina Din.

I started off as an internship then they later absorbed me then after some time, I decided to move from Public Relations to Advertising and here I am at Scanad.

Your best moments?

My best moments especially right now were when we started doing Smirnoff Guarana and everyone loved it. Right now, people still consume it and it was a huge success, especially for the brewery.

Other campaigns that have worked on that are huge out there, we had the Love Whiskey festival for teaching people to enjoy whiskey. I worked partially for some big brands out there and I won’t reveal their names, due to issues internally, things happened so yeah

Downsides of being a social media manager?

Personally, I’d say friends, sometimes you lose some friends because they say “Oh! You don’t have time for us; this guy is very obsessed with his job.” Trust me, making time for my friends is usually tricky plus definitely you have to go into relationships where everyone complains: “Oh! You are always on your phone, you are always tweeting.” You have to keep up all the time and check out on your brands how they are doing and that is my job daily.

Any challenges?

Challenges? Umm…definitely pitching to clients that you need 3 million for this campaign and they are like “Nooo! Reduce it to 300,000,” so yeah, it kills big ideas just like that. They usually don’t see the value in you quoting like that.

Clients are usually not very open when it comes to digital. Right now in 2016, where even for most brands I’m working on, we are looking into more of engagement and knowing how the consumer feels about our product as compared to likes. You know, it takes you a second to “Like” but engagement takes you a minute or 30 seconds to type out and say “Screw this brand” or “I love this brand” or “Where can I get it?”.

The challenge is getting consumers to give you their actual feedback rather than liking. We are trying to move from the page just growing to getting impressions, engagement, and feedback on how brands actually are and how consumers relate to our brand.

Are there any opportunities with this line of work?

Many. Right now, I am so sure NGO’s will jump into this. Next year will be a very interesting year coz of the elections, so I am sure many politicians will decide to jump in.

But now I’m learning to increase my scope of work, at least I get to know the industry itself. Trust me, I don’t want to gauge myself with the level Kenyans are limiting themselves to. Most of the brands we are competing with are even international brands. Day by day, I usually learn and Google stuff and try to do my research well on what guys are doing and try to get a hit on what you can do in the local market.

What can you say about the industry in the region?

If I was to compare social media locally (of course Kenya is big although our internet is expensive versus other markets), it is also an opportunity for us to teach Tanzanians on how to improve their social media and everything. Uganda has its limits. The communication industry, they usually have this bias where they can be banned, sites can be blocked and for them, digital is not so strong versus other countries.

Lessons that you can give people who are new in this industry

One lesson is don’t limit yourself, there is so much out there. The second one is when a new platform is launched, be curious. Don’t be that guy who says: “Twitter has few characters, I can’t express myself,” and later on, everyone is on the bandwagon so you end up trying to keep up. On Snapchat, you complain like “Oh! Why is this platform all about taking selfies and talking about myself rather than just taking pictures.” Most of these platforms need you to be curious; due to curiosity that is how you learn.

My last point is learn how to make friends online. Through social media, I have made very many good friends. Due to interactions, I have made very good relationships. My first and second job is due to interaction with people

Any interesting projects for this year or next year?

Personal projects definitely I’m trying to delve into projects that assist the society. Yes I am a church person, so definitely I’ll venture into that. I love hiking and doing all these road-trips and everything. Of course try to create a club for guys to experience all this and you end up meeting people you never expected to meet and boom, you’ve created your social media community

What events will you attend this year?

We advise members of the team to attend sessions at Bake at iHub where guys are taught on how to improve how they run brands and stuff like that.

As a final parting shot, can you speak on behalf of Brians out there

[Laughs] Umm…Brians are good guys. The problem with Brians is that we are very friendly so guys out there are not so sure about this is the perfect Brian or the player Brain or the crazy Brian.

So don’t judge the Brian by the cover.

 

Tags: Social Media
SendShare147Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

Neptune App

No Followers? No Problem. Neptune Is Changing the Rules

April 15, 2025
Green card

U.S. Visa Applicants Must Now Disclose Social Media History

March 24, 2025
social media Kenya

More Kenyans Joining Social Media as Internet Use Rises

March 5, 2025
kenya-internet-market

Kenya Ranked as World’s Fastest Growing Internet Advertising Market

February 11, 2025
internet shutdowns kenya

Internet Shutdown in DRC as Government Blocks Social Media, VPNs and Play Store

February 5, 2025
Internet censorship

Nearly 4.8 Billion People Faced Internet Censorship in 2024

February 3, 2025

Latest

Samsung QLED TVs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025
Apple Smart Glasses

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025
Safaricom

Safaricom Breaks Barriers with $3B Milestone and Bold Ethiopia Play

May 9, 2025
Private Number calls

How to Handle Private Number Calls in Kenya

May 8, 2025
Kenya Power EV charging stations

Kenya Power Rolls Out 45 EV Charging Stations Across the Country

May 8, 2025
Bayobab

MTN’s Bayobab Connects Uganda and Kenya with New Fiber Route

May 8, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

5 Most Reliable Virtual Dollar Card Providers in Nigeria

More News

Starlink Is Expanding in Africa Through New Airtel Partnership

Android May 2025 Security Update Fixes Critical FreeType Zero-Click Vulnerability

Court Ruling Orders Worldcoin to Delete All Kenyan Biometric Records

Smartphone Market Recovers Slightly in Q1 2025 With Apple, Vivo Leading Gains

GTA 6 Trailer 2: Rockstar Confirms Release Date and Dual Protagonists

YouTube Now Lets Two People Share a Premium Plan

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.