• Latest
  • All
  • How To
multichoice-dstv-showmax

Multichoice Subscriber Numbers Drop by 15% As Kenyans Cut Back on Spending

June 16, 2025
How to Process and Pay Rental Income Tax Using Govt Paybill 222222

How to File and Pay Monthly Rental Income on iTax

July 18, 2025
Neon Phones: Consistent Market Share Decline Since Local Assembly Launch

Kenyans Ditch Neon Smartphones Since Launch of Local Assembly Plant

July 17, 2025
chatgpt

ChatGPT Record Mode Now Available on MacOS for Plus Users

July 17, 2025
Malware

Malware in Disguise: How Hackers Are Using DNS to Slip Past Defenses

July 17, 2025
DHgate Tablet Cases deals
samsung one ui 8

Samsung Retains Top Spot in Q2 Global Sales Despite Industry’s Slow Growth

July 17, 2025
Mercedes-Benz

Mercedes-Benz Brings Microsoft Teams Video Calls to Cars

July 17, 2025
Safaricom Home Fiber

Six-Year Flaw in the Safaricom Home Fiber System Finally Patched

July 17, 2025
Betting Selfie and ID rules

Betting Rules Now Require Selfie and ID to Prove Identity

July 17, 2025
DuckDuckGo

DuckDuckGo Outage Hits Millions of Users

July 16, 2025
Copilot Vision

Windows 11 Is Testing Full Desktop Sharing with Copilot Vision

July 16, 2025
Revealed: The Hidden Formula Behind Kenya Power Token Variations

Revealed: The Hidden Formula Behind Kenya Power Token Variations

July 16, 2025
Meta's Facebook

New Facebook Rules Will Penalize Reposts and Low-Effort Content

July 16, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Multichoice Subscriber Numbers Drop by 15% As Kenyans Cut Back on Spending

Dennis Waweru by Dennis Waweru
June 16, 2025
in News
Reading Time: 2 mins read
326
0
multichoice-dstv-showmax

MultiChoice Kenya, which owns DStv, has reported a significant decline in its subscriber base, dropping by 15% over the past year.

This trend indicates a broader contraction in the pay-TV market across Africa, driven by economic pressures, rising subscription costs, and stiff competition from both legal and illegal streaming alternatives.

The company attributes much of the subscriber loss to the tough economic environment. With inflation, rising utility bills, and a high cost of living, many Kenyan households are cutting back on non-essential spending, including pay-TV subscriptions.

MultiChoice’s price hikes across its DStv and GOtv packages have also made it harder to retain customers, especially in middle and lower-income segments.

Across Africa, MultiChoice saw a drop of approximately 1.8 million subscribers, with Kenya accounting for a 15% share of that decline. Zambia, one of the most affected markets, recorded a staggering 60% reduction in subscribers.

Despite these challenges, there was a slight uptick in DStv’s Kenyan numbers early in 2025, attributed to the struggles of competitors like Azam TV, which lost over two-thirds of its local subscriber base.

Image courtesy Multichoice

In response to the shifting consumer landscape, DStv is exploring the launch of a standalone SuperSport streaming package.

The proposed offering would cater specifically to sports enthusiasts who are currently forced to pay for full DStv bundles just to access premium sports content.

This move is seen as an effort to tap into the growing market of budget-conscious viewers who still crave live sports, especially football, but are unwilling to pay for general entertainment channels they rarely use.

Currently, DStv Premium in Kenya offers access to all 16 SuperSport channels at around KES 11,000 per month.

A dedicated SuperSport-only bundle would offer a more affordable alternative, potentially attracting a younger, tech-savvy audience that prefers streaming and flexibility over traditional pay-TV models.

At the same time, MultiChoice is betting on the revamped Showmax platform to strengthen its digital footprint.

Tags: DStvMultiChoiceShowmax
SendShare185Tweet116
Dennis Waweru

Dennis Waweru

I don't like coffee or writing my bio Contact: [email protected]

Related Posts

multichoice-dstv-showmax

DStv and Showmax Set for Price Increases Starting April 2025

March 21, 2025
Azam TV Plummets While DStv Grows in Kenyan Market

Azam TV Suffers Massive 67% Subscriber Loss in Kenya, DStv Grows

January 27, 2025
South African music star Tyla.

Showmax Brings Africa’s First Livestream Concert Featuring Tyla

January 10, 2025
Subterranea, Kenya's new sci-fi series, debuts on Showmax this September.

Subterranea Debuts This Month in a New Era of Sci-Fi on Kenyan TV

September 4, 2024
Learn how to watch the 2024 Summer Olympics live from Paris.

How to Watch the 2024 Summer Olympics Live

July 26, 2024
You can watch all the Paris 2024 Olympic games live on Showmax.

Showmax Set to Air Kenya’s Road to Gold at the Paris 2024 Olympics

July 25, 2024

Latest

How to Process and Pay Rental Income Tax Using Govt Paybill 222222

How to File and Pay Monthly Rental Income on iTax

July 18, 2025
Neon Phones: Consistent Market Share Decline Since Local Assembly Launch

Kenyans Ditch Neon Smartphones Since Launch of Local Assembly Plant

July 17, 2025
chatgpt

ChatGPT Record Mode Now Available on MacOS for Plus Users

July 17, 2025
Malware

Malware in Disguise: How Hackers Are Using DNS to Slip Past Defenses

July 17, 2025
samsung one ui 8

Samsung Retains Top Spot in Q2 Global Sales Despite Industry’s Slow Growth

July 17, 2025
Mercedes-Benz

Mercedes-Benz Brings Microsoft Teams Video Calls to Cars

July 17, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

How to File and Pay Monthly Rental Income on iTax

July 18, 2025

Kenyans Ditch Neon Smartphones Since Launch of Local Assembly Plant

July 17, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

Six-Year Flaw in the Safaricom Home Fiber System Finally Patched

Betting Rules Now Require Selfie and ID to Prove Identity

DuckDuckGo Outage Hits Millions of Users

Windows 11 Is Testing Full Desktop Sharing with Copilot Vision

Revealed: The Hidden Formula Behind Kenya Power Token Variations

New Facebook Rules Will Penalize Reposts and Low-Effort Content

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.