MultiChoice-owned DStv continues to hemorrhage subscribers in the Kenyan market. Its decoder-reliant segment closed 2025 with 270,503 subscribers, with this number dropping to 248,053 by the end of March 2026.
This loss of 22,450 subscribers, an 8.3% quarterly decline, represented the most significant absolute loss among all pay TV operators in the period.
Percentage-wise, GoTV, which MultiChoice operates as a lower-tier offering, suffered a subscriber loss almost mirroring DStv. Its customer base numbers fell 8.0%, losing 35,362 of its subscribers to end March at 405,013 subscribers.
The trend where the Canal+ owned South African company is losing its traditional television users continues from last year. In 2025, its two broadcast services in the Kenyan market lost a combined 3,338,641 customers.
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Exodus from pay TV services is not exclusive to MultiChoice in Kenya. Wananchi Group’s Zuku lost 31,848 subscribers during the last quarter. This drop represents 13.5%, falling from 236,357 to 204,509.
Not all pay TV operators suffered subscription declines. Azam TV added 1,798 subscribers (+5.3%) to reach 36,031, while StarTimes grew to 681,170, gaining 2,724 subscribers (+0.4%).
| Performance | Broadcaster | Dec-25 Subscribers | Mar-26 Subscribers | Quarterly Variation (%) |
| Growers | Azam | 34,233 | 36,031 | +5.3% |
| Star Times | 678,446 | 681,170 | +0.4% | |
| Losers | Go TV | 440,375 | 405,013 | -8.0% |
| MultiChoice (DSTV) | 270,503 | 248,053 | -8.3% | |
| Wananchi (Zuku) | 236,357 | 204,509 | -13.5% |
Overall, Kenya lost 85,177 pay-TV subscribers between January and March 2026.
According to the Communications Authority of Kenya‘s (CA) latest report, this 5.1% quarterly decline brought the total market down to 1.58 million active subscriptions.
