• Latest
  • All
  • How To
Jumia by the Numbers: Smartphones Account for 45% of All Items Sold on Jumia, Infinix Top Brand in 2015

Jumia by the Numbers: Smartphones Account for 45% of All Items Sold on Jumia, Infinix Top Brand in 2015

May 25, 2016
Infinix Note 50 Pro x Java House Collab

Infinix Teams Up with Java House to Launch Note 50 Pro Series

July 4, 2025
Instagram threads

Instagram Threads Rolls Out Direct Messaging in Major Feature Update

July 4, 2025
Infinix Hot 60i Pre-order

Infinix Hot 60i Now Available for Pre-Order in Kenya

July 4, 2025
Windows

Microsoft’s Windows Usage Slumps as Macs, Linux, and Mobile Take Over

July 4, 2025
DHgate Tablet Cases deals
Microsoft

Microsoft Slashes 9,100 Jobs in Biggest Layoffs Since 2023

July 4, 2025
NASA

NASA Brings Space Missions to Netflix at No Extra Cost

July 3, 2025
ios 26-facetime

iOS 26 May Pause Video if You Start Undressing on FaceTime

July 3, 2025
apple iphone foldable

Apple Begins Testing Its First Foldable iPhone

July 3, 2025
Mobile Data

Kenya Draws More Tourists as Mobile Data Roaming Soars

July 3, 2025
Axian Telecom Considers Full Acquisition of Jumia

Axian Telecom Is Plotting a Full Buyout of Jumia

July 3, 2025
Cable TV

Kenya’s Cable TV Market Rebounds with 31.5% Growth

July 3, 2025
Premier League and Microsoft Announce Strategic AI Partnership for Enhanced Fan Engagement

Football Meets AI as Microsoft Joins Forces with the EPL

July 3, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Jumia by the Numbers: Smartphones Account for 45% of All Items Sold on Jumia, Infinix Top Brand in 2015

Emmanuel Chenze by Emmanuel Chenze
May 25, 2016
in News
Reading Time: 2 mins read
264
1
Infinix MD Carter Tang at Jumia Mobile Week
Infinix Kenya Managing Director Carter Tang speaks during the event to mark the start of the Jumia Mobile Week 2016 where Jumia also launched its white paper on mobile device trends in Africa.

Driven by increased demand for smartphone brands originating from China but with a keen African focus, Jumia Kenya has seen sales of smartphones skyrocket by 244% in the period between 2014 and the end of 2015. As a result, 45% of all purchases made on the site in Kenya are smartphones.

The hyper growth of smartphone sales shows the interest Kenyans have in them as more and more either upgrade from feature phones or replace older smartphones. The result is that Jumia Kenya is very bullish about its smartphone sales prospects this year. Jumia expects a three-times increase in smartphone sales in 2016.

According to the African Mobile Trends 2016 report released by Jumia earlier today, there were 3.6 million smartphones sold in the Kenyan market in 2015.

‘There were 1.7 billion unique mobile subscribers on a global scale at the end of 2015. This means that almost 70% of the world’s population was communicating through a mobile phone in 2015.’

Riding on top of the popularity of smartphones by buyers on Jumia is Chinese smartphone brand Infinix. Infinix is the best-selling smartphone brand on Jumia in Kenya, Ivory Coast, Nigeria, Egypt and Morocco. Even then, Samsung still managed to top it in terms of general market share in the five countries by capitalizing on its well established offline retail channels.

However, according to the report, Samsung’s dominant position in key mobile markets on the continent is being threatened by the aggression of Chinese smartphone brands like Huawei, Infinix, Tecno, X-tigi, Itel and others like Wiko. This is mainly because those brands have set themselves apart as offering flashy devices with desirable specifications at rock-bottom prices. Their increased presence in the market resulted in the average smartphone cost dropping to as low as $85 from a high of $200 in Kenya.

Here is a quick look at some of the interesting statistics contained in the white paper:

  • Kenya is the 21st most connected (via mobile internet) country worldwide.
  • Jumia is the third most visited website in Kenya.
  • 55% of Kenyan users visiting the Jumia website did so from their mobile devices. 40% of those were from rural Kenya hence underscoring the fact that e-commerce is not a preserve of the urbanites.
  • Kenya has 35.5 million internet users. Of those, 23.7 million are mobile phone users, a number that is attributed to the affordable cost of mobile data bundles.
  • Use cases of mobile devices by Kenyan users are also interesting as can be seen in the following graphic:Jumia_Kenyan_Consumer_Online

 

Tags: HuaweiInfinixItelJumiaJumia KenyaTecnoWikoX-Tigi
SendShare146Tweet92
Emmanuel Chenze

Emmanuel Chenze

Emmanuel writes on mobile hardware, software and platforms.

Related Posts

Infinix Note 50 Pro x Java House Collab

Infinix Teams Up with Java House to Launch Note 50 Pro Series

July 4, 2025
Infinix Hot 60i Pre-order

Infinix Hot 60i Now Available for Pre-Order in Kenya

July 4, 2025
Axian Telecom Considers Full Acquisition of Jumia

Axian Telecom Is Plotting a Full Buyout of Jumia

July 3, 2025
Infinix Hot 60i

Infinix Quietly Launches the Hot 60i in Bangladesh

June 29, 2025
Counterfeit Products Infiltrate Kenya's Online Market

Counterfeit Goods Flood Kenyan Online Shops Like Jumia and Facebook

June 29, 2025
Infinix InBook Air

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

Latest

Infinix Note 50 Pro x Java House Collab

Infinix Teams Up with Java House to Launch Note 50 Pro Series

July 4, 2025
Instagram threads

Instagram Threads Rolls Out Direct Messaging in Major Feature Update

July 4, 2025
Infinix Hot 60i Pre-order

Infinix Hot 60i Now Available for Pre-Order in Kenya

July 4, 2025
Windows

Microsoft’s Windows Usage Slumps as Macs, Linux, and Mobile Take Over

July 4, 2025
Microsoft

Microsoft Slashes 9,100 Jobs in Biggest Layoffs Since 2023

July 4, 2025
NASA

NASA Brings Space Missions to Netflix at No Extra Cost

July 3, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Infinix Teams Up with Java House to Launch Note 50 Pro Series

July 4, 2025

Instagram Threads Rolls Out Direct Messaging in Major Feature Update

July 4, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

iOS 26 May Pause Video if You Start Undressing on FaceTime

Apple Begins Testing Its First Foldable iPhone

Kenya Draws More Tourists as Mobile Data Roaming Soars

Axian Telecom Is Plotting a Full Buyout of Jumia

Kenya’s Cable TV Market Rebounds with 31.5% Growth

Football Meets AI as Microsoft Joins Forces with the EPL

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.