• Latest
  • All
  • How To
Spotify

Spotify Goes All in on Podcasts with the Acquisition of Anchor and Gimlet Media

February 7, 2019
xiaomi

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025
All-Screen-iPhone-2027-Apple

Apple Reportedly Working on an All-Screen iPhone

June 24, 2025
Unified Payment Interface

CBK’s New Fast Payment System Plan Could Rival M-Pesa

June 24, 2025
Starlink

Starlink Resumes Sign-Ups in Nairobi After 7-Month Freeze

June 24, 2025
DHgate Tablet Cases deals
ASUS ROG Flow Z13

ASUS ROG Flow Z13 Proves Portability and Power Can Coexist

June 24, 2025
Infinix InBook Air

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

spotify-mobile

Spotify Lossless HiFi Update Nears Reality After Years of Delay

June 23, 2025
whatsapp

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

June 23, 2025
SHIF Status

How to Check Your SHIF Status in Kenya: A Complete Guide

June 23, 2025
youtube google ai

Google Finally Admits To Using YouTube Videos To Train Its AI Models

June 23, 2025
Microsoft AI for Good Lab tool GIRAFFE

How Microsoft’s AI for Good Lab Is Helping Save Giraffes from Extinction

June 20, 2025
itel City 100

Gen Z Get a New Budget AI Smartphone With the itel City 100

June 20, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Spotify Goes All in on Podcasts with the Acquisition of Anchor and Gimlet Media

George Kamau by George Kamau
February 7, 2019
in News
Reading Time: 2 mins read
250
10
Spotify

Spotify AppSpotify just bought Anchor and Gimlet media for around $230 million. The music streaming company isn’t done yet as it wants to spend up to $500 million on acquiring more podcast startups this year according to the company’s CEO, Daniel Elk.

Gimlet Media is a podcast network and producer which hosts shows like StartUp, Homecoming, Mogul, The Pitch, Reply All, The Cut, Science VS while Anchor is a DIY podcasting startup. Anchor’s platform has set of tools that make it super easy for anyone(beginner and Pro) to create and monetize their own podcasts and for free Anchor power up to 40% of the world’s new podcasts. With this acquisition, Spotify is going all in on content creation. This is weird as it was Daniel Elk’s motive when he launched Spotify 11 years ago.

The audience numbers explain why this acquisition makes sense now. Spotify comes a close second after Apple in terms of it being a platform for podcasts and podcast listening makes up 20% of Spotify’s usage. Spotify has 207 million monthly active users of which 96 million are paying subscribers- this surpasses Apple Music’s 50 million users, almost twice.

Spotify bought Gimlet media and Anchor with the hope that podcasting will help them find new users, keep the current ones, generate revenue while at it and increase profits as making podcasts inhouse is much more cheaper than songs from music labels. Spotify already has been striking deals to bring original content such as Amy Schumer’s 3 Girls, 1 Keith and Crimetown.

For now, the podcasts produced will not be exclusive as Spotify plans to keep some of those for itself. This acquisition doesn’t still stop Spotify from making video moves into streaming TV, yet.

Spotify could look into Breaker(allows you to follow what your friends are listening to), Medium for its audio stories, Koo!(a social network for short-form audio) or Lyebird, a voice imitation platform and maybe Product Hunt Radio while they’re on their shopping spree.

I love @spotify, and I'm aware they have podcasts, but I never listen to podcasts on it.

— Thrill Science ✡️ עם ישראל חי (@ThrillScience) February 3, 2019

Before all this, Spotify needs to work on its main app:

Spotify needs to reorganize its app for better podcast discovery especially on mobile by separating it from the music category. The current way to get your podcasts is cumbersome as it is – you have to go to your library even though the homepage sometimes shows your favourite podcasts.

Spotify can introduce charts for podcasts as it does for music. Top charts could be curated on the basis of episode and series level for show categories and charts for top podcasts as well. Reviews could be included to guide new or current users on evaluating new episodes or podcasts to listen on and aid in the chart making while at it. Spotify could also bring personalized playlists based on users listening habits just as it does with the Daily Mix.

“We will offer better discovery, data, and monetization to creators.” Daniel Elk, Spotify CEO.

The Anchor and Gimlet acquisitions are expected to close this quarter. In general, Spotify is following in the footsteps of Netflix by locking in more original content and these acquisitions make Spotify a full podcasting stack as they will now cover every piece of the value chain and help them become world’s leading audio platform beating Apple and Google.

Tags: Apple MusicSpotify
SendShare146Tweet92
George Kamau

George Kamau

I brunch on consumer tech | [email protected]

Related Posts

spotify-mobile

Spotify Lossless HiFi Update Nears Reality After Years of Delay

June 23, 2025
Apple Music

You Can Now Transfer Spotify Playlists to Apple Music

May 17, 2025
spotify-ai-dj

You Can Now Chat With Your Spotify AI DJ for Custom Playlists

May 17, 2025
spotify-mobile

Spotify Introduces ‘Snooze’ Button to Temporarily Mute Overplayed Tracks

May 12, 2025
YouTube Premium Duo

YouTube Now Lets Two People Share a Premium Plan

May 6, 2025
spotify

Spotify Surges to 678 Million Users as Q1 2025 Revenue Hits Record High

April 30, 2025

Latest

xiaomi

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025
All-Screen-iPhone-2027-Apple

Apple Reportedly Working on an All-Screen iPhone

June 24, 2025
Unified Payment Interface

CBK’s New Fast Payment System Plan Could Rival M-Pesa

June 24, 2025
Starlink

Starlink Resumes Sign-Ups in Nairobi After 7-Month Freeze

June 24, 2025
ASUS ROG Flow Z13

ASUS ROG Flow Z13 Proves Portability and Power Can Coexist

June 24, 2025
Infinix InBook Air

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025

Apple Reportedly Working on an All-Screen iPhone

June 24, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

Spotify Lossless HiFi Update Nears Reality After Years of Delay

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

How to Check Your SHIF Status in Kenya: A Complete Guide

Google Finally Admits To Using YouTube Videos To Train Its AI Models

How Microsoft’s AI for Good Lab Is Helping Save Giraffes from Extinction

Gen Z Get a New Budget AI Smartphone With the itel City 100

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.