• Latest
  • All
  • How To
Instagram vulnerability

Instagram Redesigns IGTV as It Plays Catch-Up with Competitors

May 21, 2019
Infinix Note 50 Pro x Java House Collab

Infinix Teams Up with Java House to Launch Note 50 Pro Series

July 4, 2025
Instagram threads

Instagram Threads Rolls Out Direct Messaging in Major Feature Update

July 4, 2025
Infinix Hot 60i Pre-order

Infinix Hot 60i Now Available for Pre-Order in Kenya

July 4, 2025
Windows

Microsoft’s Windows Usage Slumps as Macs, Linux, and Mobile Take Over

July 4, 2025
DHgate Tablet Cases deals
Microsoft

Microsoft Slashes 9,100 Jobs in Biggest Layoffs Since 2023

July 4, 2025
NASA

NASA Brings Space Missions to Netflix at No Extra Cost

July 3, 2025
ios 26-facetime

iOS 26 May Pause Video if You Start Undressing on FaceTime

July 3, 2025
apple iphone foldable

Apple Begins Testing Its First Foldable iPhone

July 3, 2025
Mobile Data

Kenya Draws More Tourists as Mobile Data Roaming Soars

July 3, 2025
Axian Telecom Considers Full Acquisition of Jumia

Axian Telecom Is Plotting a Full Buyout of Jumia

July 3, 2025
Cable TV

Kenya’s Cable TV Market Rebounds with 31.5% Growth

July 3, 2025
Premier League and Microsoft Announce Strategic AI Partnership for Enhanced Fan Engagement

Football Meets AI as Microsoft Joins Forces with the EPL

July 3, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Instagram Redesigns IGTV as It Plays Catch-Up with Competitors

George Kamau by George Kamau
May 21, 2019
in News
Reading Time: 2 mins read
264
2
Instagram vulnerability

Instagram IGTVInstagram really wants IGTV to work. Instagram wants IGTV to be a success similar to the way Stories has been but the video format for the platform has been a hard nut to crack. Its rival apps such as TikTok are winning at this and Instagram is finding it hard to get more engagement with no success and as they say at Menlo Park Campus if you can’t beat them, copy them. That’s exactly what they have been doing.

It’s hard to find quality content on IGTV since it launched a year ago and as we feared, the platform is full of really cringy viral videos imported from the web and then cropped. IGTV has failed to offer users quality original vertical video content made specifically. The standalone IGTV app has 4.2 million installs with 7700 daily installs – this is a fraction of Instagram’s total audience of a more than a billion users.

So armed with these new stats, Instagram has decided to quietly redesign IGTV found within the app to look like its rival apps. Just like TikTok, Instagram now has a vertical scroll interface instead of the horizontal scrolling carousel.

Other designs thrown out include the “For You”, “Following”, “Popular”, and “Continue Watching” categories tab and switched to the one main feed TikTok has. After clicking through a video, there’s a 2 column grid of recommended videos that comes up which you can scroll through too. The videos will be curated using Instagram’s AI.

Implementing TikTok’s style for IGTV misses the point as TikTok uses one central feed for short clips, unlike IGTV whose purpose was to host long-form video. The videos themselves don’t come with cover images or thumbnails and this is where Snapchat wins since their cover images are made with intention. Other features Instagram is copying include the ability to add lyric stickers to Stories just like TikTok. so they appear word by word.

Instagram is really investing in IGTV by putting IGTV shortcut next to shopping as the first priority in their redesigned Explore page followed by channels or topics ranging from Style, Nature, Architecture among others depending on your preferences and relevant interests.

Instagram should focus on giving creators tools for making the right content for the IGTV platform and teaching them how to find what works with the new vertical format plus the right incentives but until then, it will always play second fiddle no matter the redesign.

Go hang around our IGTV channel and tell us what you think.

Tags: IGTVInstagram
SendShare146Tweet92
George Kamau

George Kamau

I brunch on consumer tech | [email protected]

Related Posts

Instagram threads

Instagram Threads Rolls Out Direct Messaging in Major Feature Update

July 4, 2025
Counterfeit Products Infiltrate Kenya's Online Market

Counterfeit Goods Flood Kenyan Online Shops Like Jumia and Facebook

June 29, 2025
Kenya's Government Censors X for Global Image

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

June 25, 2025
instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
Meta

Meta Criticized Over AI Chatbots’ Disturbing Interactions with Minors

April 28, 2025

Latest

Infinix Note 50 Pro x Java House Collab

Infinix Teams Up with Java House to Launch Note 50 Pro Series

July 4, 2025
Instagram threads

Instagram Threads Rolls Out Direct Messaging in Major Feature Update

July 4, 2025
Infinix Hot 60i Pre-order

Infinix Hot 60i Now Available for Pre-Order in Kenya

July 4, 2025
Windows

Microsoft’s Windows Usage Slumps as Macs, Linux, and Mobile Take Over

July 4, 2025
Microsoft

Microsoft Slashes 9,100 Jobs in Biggest Layoffs Since 2023

July 4, 2025
NASA

NASA Brings Space Missions to Netflix at No Extra Cost

July 3, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Infinix Teams Up with Java House to Launch Note 50 Pro Series

July 4, 2025

Instagram Threads Rolls Out Direct Messaging in Major Feature Update

July 4, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

iOS 26 May Pause Video if You Start Undressing on FaceTime

Apple Begins Testing Its First Foldable iPhone

Kenya Draws More Tourists as Mobile Data Roaming Soars

Axian Telecom Is Plotting a Full Buyout of Jumia

Kenya’s Cable TV Market Rebounds with 31.5% Growth

Football Meets AI as Microsoft Joins Forces with the EPL

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.