If you thought your Instagram feed is getting bad with ads after every three or four posts, it’s about to get worse with this new announcement from the giant Facebook-owned photo-sharing platform and here’s why.
Instagram will start allowing advertisers to promote branded content from posts by influencers. This includes influencers who you don’t even follow. This update means you will start seeing a sponsored post containing an influencer’s paid partnership with various companies.
This announcement creates new avenues for creators sponsored posts in that they get to be seen not only by their followers but also by people that don’t follow them. The ads will show up as the rest of the ads just as they do now in between Stories and posts.
“With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices.”
Old Navy adds that promoting content directly from an influencer’s handle inherently gives their posts more authenticity than coming from a brand handle.
Branded content creators will have to enable their business partners to promote their posts as ads and then the business partners get to see the posts on Ads Manager under Existing Posts which they can then run on the feed or on Stories.
Expect this feature to roll out to your Instagram feed in the coming weeks and into Instagram Stories in the next few months.