• Latest
  • All
  • How To

SEO Tips To Grow Your Business

March 6, 2023
Nairobi declaration

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
DHgate Tablet Cases deals
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
AI Africa policies database

New Platform Brings All African AI Policies Under One Database

May 28, 2025
POATE 2025

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

May 28, 2025
sodium-ion battery

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

May 27, 2025
TV Gambling Ads

Regulator Fines Stations Using Religious Shows to Push Gambling

May 27, 2025
Connected Africa Summit 2025

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

May 27, 2025
whatsapp chatbots

iPad Users May Finally Get a Native WhatsApp App

May 28, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

SEO Tips To Grow Your Business

James Ndirangu by James Ndirangu
March 6, 2023
in Lists
Reading Time: 5 mins read
251
0

Although you might have already heard of Search Engine Optimization and the wonders it can do for your business, it is great to know how best to maximize its benefits.

Search Engine Optimization (SEO) is the use of various tactics and practices to improve the amount and quality of web traffic that your business receives. 

SEO is vital as it improves your online visitors’ user experience on your site. It also builds on their trust in your company.

Typically, web users tend to place a lot of faith in search engines and rely a lot on the results displayed on the first page of their search results. That means you should welcome any methods to help your business appear among the initial results page and SEO does just that. 

Some SEO practices also help convert your online visitors into clients by funnelling them to your physical shop or service. 

In this write-up, we look at the proven and tested SEO methods that you should employ to grow your business.

Website  

In this digital age, having a professionally done website is essential for contemporary businesses. 

Besides having a visually appealing and information-packed site, optimizing it will result in more time spent on the site, which will, in turn, improve your website’s Google ranking.

Why do rankings matter? Well, whenever potential clients conduct a Google search using phrases or words connected to your trade or business, your website will be among the first to pop up on their results page.

Once you have your site, you can optimize it to rev up its performance even further. One of the simplest ways to do this is by ensuring it has a call to action button (CTA).

CTAs help convert your site visitors into clients by encouraging them to commit to purchasing your products. 

Examples of CTAs include ‘add to cart’ and ’30-day free trial buttons. They are strategic ways to boost long term engagement with your visitors.

Besides CTAs, your website should also be designed to facilitate an easy user experience. It should have a friendly and navigable user interface and should also be optimized for mobile devices.

Keywords

Keywords are the mortar that holds your SEO efforts and strategies together. Keywords are the terms and phrases that online visitors search for when looking for anything online.

These are the search words that come to mind whenever you want to look for anything online. They are the phrases we key into the search bar on any search engine when looking for something.

Consequently, populating your site with the right keywords is crucial to your online visibility. When generating results, search engines will always prioritize those websites that seem to be carrying information related to the search query.

To know the proper keywords to use on your site, you need to conduct comprehensive keyword research. You can do this in various ways.

One of the more accessible and free methods is Google’s related searches bar. That is the information that appears at the bottom of your search results page whenever you conduct a search.

They are words that the Google algorithm has flagged as being closely associated with your search word, meaning people also search for those.

For instance, if you search for ‘tours and travel companies for Kenyan safari’, you will also get related terms displayed at the bottom of the results page, such as ‘the best tour and travel companies in Kenya’ ‘list of tours and travel companies in Kenya’ etc.

The use of long-tail keywords always yields better results compared to one-word phrases. However, as a rule, you should always aim to insert the keyword into your content as organically as possible.

Relevant, high-quality content

After keyword research, it is now time to put the phrases to good use. 

To achieve this objective, it is necessary to publish relevant content about your industry.

That includes information that visitors to your site will find helpful and cement your reputation as an expert in your field of operation.

Content may take the form of informative blog articles that feature the keywords and explain some commonly researched queries that your prospective clients might have.

It may also feature educational videos about your products and services.

Always ensure that the information you provide is constantly updated and accurate.

Google tools

Another helpful SEO strategy involves using Google tools to monitor the relevance of your content and your website’s visibility.

Among the free yet most effective Google tools at your disposal is the Google mobile-friendly search test, which you can use to gauge whether your website is optimized for mobile or not.

The test gives you a snapshot of how your site looks on a mobile device. As mentioned earlier, optimizing your website for mobile results in higher web traffic as most consumers conduct most of their web searches on mobile devices.

You could also use the Google search my business feature to see how clients see you when searching online for your geographical location.

Comparison study

Conduct a study to see how search engines are displaying your business online.

You can easily do this by searching your business name online and seeing what pops up on the Search Results Page. What you find might surprise you.

You will know which areas you need to tweak to achieve an even more visible and appealing presence online from those results.

Also, conduct a comparison study by looking at your competitors’ sites and seeing what they are doing. Find out the frequently searched items within your niche market and how your rivals supply answers to those needs.

If possible, find out how you can address them better yourself and structure your content accordingly.

SendShare147Tweet92
James Ndirangu

James Ndirangu

Related Posts

Nairobi declaration

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025

Latest

Nairobi declaration

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

New Platform Brings All African AI Policies Under One Database

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

Regulator Fines Stations Using Religious Shows to Push Gambling

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

iPad Users May Finally Get a Native WhatsApp App

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.