The Communications Authority of Kenya has imposed hefty fines on broadcasters caught exploiting religious programming to promote unlicensed gambling operations, following a viral NTV exposé that revealed the extent of the problem.
This regulatory crackdown comes after 33 broadcasters were caught violating licensing rules by disguising betting promotions as faith-based initiatives. Among those targeted is Yahweh’s Media Services Limited and its affiliate stations, which were specifically highlighted in NTV’s #SacredSwindle investigation that aired on May 25.
CA’s response began months before the public exposé. On March 13, the regulator issued violation notices to all 33 non-compliant broadcasters after identifying the illegal promotions through routine monitoring.
The situation escalated rapidly in April. On April 23, the Authority issued a sector-wide advisory ordering all broadcasters to stop gambling-related advertisements. Six days later, the Betting Control and Licensing Board suspended all gambling advertisements for 30 days, with the Communications Authority simultaneously issuing suspension notices to violating broadcasters.
Despite these clear directives, some broadcasters continued operating illegally. A mid-May review revealed that several stations were still airing prohibited gambling content, directly defying regulatory orders.
The Authority’s patience ran out. Under Section 83A of the Kenya Information and Communications Act, eight broadcasters now face fines of KES 500,000 each for continuing to air unlicensed price competition promotions.
The regulators gave these stations a 12-hour ultimatum to cease all non-compliant broadcasts or face additional sanctions, including complete license revocation.
This case demonstrates a disturbing trend where gambling operators exploit religious programming to reach vulnerable audiences. By disguising betting promotions as faith-based content, these broadcasters potentially target religious communities who might not otherwise engage with traditional gambling advertisements.
CA reiterated its commitment to protecting consumers while promoting responsible broadcasting. The regulator acknowledged the role of investigative journalism in exposing these practices, crediting media outlets for bringing such violations to public attention.
This enforcement action signals the country’s serious approach to regulating the gambling industry and protecting broadcast integrity. The fines and threat of license revocation indicate that regulators will not tolerate attempts to circumvent advertising restrictions through deceptive programming.
