Samsung Launches New 2022 TV Series in Kenya

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The Samsung Neo QLED Showcase at the 2022 Consumer Electronics Unveil hosted by Samsung at Mirage Towers Nairobi
The Samsung Neo QLED Showcase at the 2022 Consumer Electronics Unveil hosted by Samsung at Mirage Towers Nairobi

Samsung has updated its lineup of screens for this year slated for the Kenyan market.

The new TVs include Neo QLED 8K, Neo QLED 4K, QLED, Crystal UHD, Smart UHD, Full HD and HD Ready TVs.

The highlight of the event was the unveiling of the 2022 Neo QLED 8K which is powered by Neural Quantum Processor 8K and boasts of having 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.


Samsung says that the Neural Quantum Processor 8K also scans the screen and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

Other features the Neo QLED 8K ship with include Quantum Matrix Technology – 14 bit processing, Dolby Atmos, OTS Pro, Q-Symphony for sound, SmartHub & Gaming Hub, Infinity Screen Real Depth Enhancer and Infinity Design.

The Samsung 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. 

The Neo QLED 8K comes in various options and sizes:

  • QN900B(85″/75″)
  • QN800B(65″)
  • QN700B(75″, 65″, 55″)

The Neo QLED 4K comes powered by Neo Quantum Processor 4K and has features like Quantum Matrix Technology, Quantum HDR 32x/24x, Real Depth Enhancer, Super Ultrawide GameView & Game Bar, Gaming Hub, FreeSync Premium Pro, ALLM and 4K 120Hz variable refresh rate.

The Neo QLED 4K comes in various options and sizes:

  • QN90B(98″/85”/75”/65”/55”/50”/43”)
  • QN85B(65″/55″)

The Samsung QLED TVs ship with AirSlim design, OTS, Q-Symphony, SpaceFit Sound, Quantum Processor 4K, Real Depth Enhancer, Quantum HDR, Super Ultrawide GameView & Game Bar and 100% Color Volume with Quantum Dot.

Samsung Crystal UHD TVs come powered by Crystal Processor 4K with features like Dynamic Crystal Colour, OTS Lite and Q-Symphony – Synergy between TV and Soundbar, Adaptive Sound and AirSlim design.

Samsung Smart UHD Tvs are also powered by the Crystal Processor 4K and will have features like Contrast Enhancer, HDR, PurColour, OTS Lite (20W 2ch), Adaptive Sound, Boundless Screen, HDMI x3 / USB x2, 4K @ 60Hz and Motion Xcelerator.

Samsung Full HD TVs(non-smart) also come with Wide Colour Enhancer, Mega Contrast, MR50, 2x HDMI, 1x USB, 20W, and 2Ch Sound while the HD Ready TVs share this but switch the sound for 10W(2 Channel).

Samsung is offering warranties for their new lineup of TVs ranging from 12 months, 24 months up to 10 years.

Samsung’s new TVs went green with features like the advanced solar-cell remote that charges using indoor light and through 2.4GHz radio frequency harvesting., Eco-friendly packaging and reduced energy consumption thanks to improved backlight and power circuit efficiency.

Samsung is working with its retail partners and credit facilities like Lipa Later for customers to purchase their TVs.

“The Samsung TV has been voted the world’s best TV for 16 years now and this is something that we take pride in. There is a great deal of time and investment that goes into the research and development for each unit that we deliver and the 2022 NEO QLED is not any different. I can assure you that this is television that every Kenyan would want in their homes,” said Samsung’s Head of Consumer Electronics Division Mr. Sam Odhiambo.

“With this new lineup, Samsung aims to redefine the role of consumer electronics by creating beautifully designed, cutting-edge technology that offers not only functionality but aesthetics as well. This year’s Neo QLED TV for example has features that take the screen to new heights by providing one central hub to play, connect, work and more” said Samsung Managing Director Mr. TS Lee.

The unveiling took place at an event held at the Mirage Building along Waiyaki way where Samsung has a Consumer Electronics experience store. The event was attended by Samsung Managing Director Mr. TS Lee, Samsung’s Consumer Electronics department heads Mr. Elikem Goh and Mr. Samuel Odhiambo, Samsung distributors as well as other stakeholders.

Watch the online launch here.

The other highlight of the showcase was the Freestyle, a smart portable screen and ambient lighting device all rolled into one. The Freestyle weighs only 700 grams allowing users to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere, including tables, floors, walls or even ceilings with no separate screen required. The device is now available in the Kenyan market and is retailing at Kshs. 159,995/-.

Stray tuned for our review of the Freestyle coming soon.

The 2022 Samsung Frame TV was also showcased at the event with the highlight being its ability to turn into a piece of wall art when off. In addition to this, Samsung has invested in matte, anti-glare, anti-reflection, and anti-fingerprint technology in the 2022 Frame TV that allows for a better viewing experience with different lighting scenarios making the TV look even more realistic as a piece of art.


Samsung also talked about their Samsung Signature Service. Samsung Signature Service provides myriad comforts to customers, including an in-home installation service by a fully accredited technical team, who also advise on how to get the best from the Samsung product. The aim is to give customers the ultimate user experience which includes a helpful demonstration on the basics of operating the product to the innovative features they may not initially be aware of.

The TVs can be purchased from Samsung’s official partners and on Samsung’s online storeBrandcart.


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