Smart Foundry Releases Content Marketplace Platform, Rifaly

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Left: Mr. Moses Kemibaro - Blogger and ICT Industry Analyst Center: Mr. Johannes Lutainulwa - Business Director Rifaly App Right: Madam Wanjiru Kiriro - Media and Consumer Research Specialist

Smart Africa Group, along with its subsidiary Smart Foundry – a company specializing in product development and management – has today announced a mobile application for content aggregation named Rifaly. Rifaly serves as a digital content hub, aimed at users who are interested in discovering information and knowledge about Africa through digital media.

Any person across the globe can use the app.

According to a statement by the company, the platform enables individuals with a smartphone and internet access to freely read, listen to, and stream a vast collection of digital content. Other than providing a free service, Rifaly also offers premium users the option of subscribing to an ad-free experience with a choice of daily, weekly, or monthly subscription rates.

Rifaly operates as a content marketplace, providing a channel for various content creators, such as print publishers, bloggers, podcasters, influencers, and storytellers, to upload their content onto the platform.

The platform offers a unique opportunity for these creators to earn a living from their craft, as they receive compensation each time a user downloads or streams their content. Rifaly is part of a growing number of digital platforms, like YouTube, Spotify, and TikTok, that empower local content creators to make a living by engaging and informing online audiences.

The Rifaly app is now available for download from the Google Play store for Android users or Apple’s App Store for iOS users.

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Speaking at the launch of the event, Smart Africa Group CEO Mr. Edwin Bruno said that “academics, local publishers, and online influencers now have a home-grown solution to help them monetize their content online. Whether it’s print publications like books, newspapers, and magazines, or audio content like podcasts, Rifaly provides a reliable distribution channel and scalable revenue model that meets the users needs, at their convenience.”