Showmax is gearing up for a big relaunch in February 2024 after eight years in the African streaming market. The relaunch will see the streaming service get a brand-new look, a new app powered by the Peacock platform and an entirely new product suite. This follows the announcement of the partnership between Showmax and Comcast’s NBCUniversal and Sky earlier this year.
The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport, Showmax Premier League is designed for mobile users. This makes it the first standalone Premier League mobile streaming service to launch in Africa.
As it prepares for the relaunch, the streaming service has released a first look at the refreshed brand identity. Marc Jury, CEO Showmax, has expressed his enthusiasm for the new Showmax. He says, “We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit and an unmatched content slate. No other streaming service in Africa can offer what Showmax is bringing to the table in the new year.”
According to Showmax, its migration onto the global Peacock streaming platform means it’s ready to scale, “and scale fast.” However, it appears the streaming service is not increasing the number of active screens for now.
Ramping up content
In preparation for the relaunch, the streaming service will be ramping up its Showmax Originals’ content slate across the continent in December. This includes a diverse lineup of its first 2D animation, Twende, second seasons of bromance Adulting, Nigerian Show Wura, The Mommy Club reunion, Convict Conman, new true crime series Trompoppie, Kenyan Christmas feature A Merry X-Mess and reality series Sports Wives.
Viewers can expect more international titles on Showmax 2.0 following the new Comcast partnership. This is because the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, Dreamworks Animation and Telemundo. A statement shared by Showmax reads in part, “For fans of international content, the new Comcast partnership guarantees Showmax an ongoing supply of hit content.”
Additionally, the streaming service will continue to draw content from Banijay, BBC, eOne Fremantle, HBO, ITV, Lionsgate, Paramount, Sony and Warner Bros, among others.