With an annual gambling revenue of $300 Million, it’s clear to see why Kenya is one of the most-sought after markets for many investors throughout the world.
Despite its overall attractiveness, Kenya still holds a tight barrier to entry all thanks to its punitive taxation measures and numerous legal loopholes that investors have to get past.
Nonetheless, with just the right number of resources and a clearer and better understanding of the legal framework, it’s quite possible to set-up an online casino in Kenya. That being said, what are the key steps that one should take when setting up an online casino in Kenya.
Conduct Thorough and Proper Planning
To ensure smooth operations and plan for the unexpected, you will need to come up with an effective marketing strategy and plan. Competitor research is just but one of the many elements of an effective marketing plan.
You will need to do extensive research on some of the biggest players and brands in the market. In addition, you will also need to know and understand their retention and customer acquisition strategies.
If you plan on being successful, then it is important to fully understand who you will be going up against. You will also have to create unique offers that match or surpass what your competitors are currently offering.
Selecting the Right Casino Software
Just like any other web applications, online casinos are usually powered by software. There are numerous companies throughout the world that develop this software, and thus it’s important to settle with companies that not only meet the demands of your target audience but also ones that align with the overall strategy of your business.
Simply put, a quality Casino Software should go beyond a well-arranged line of codes.
Apart from offering a rather attractive front-end design, a great Casino Software should also be able to easily adapt to the market requirements. A robust and reliable Casino Software should consist of the following modules;
-PAM (Player Account Management System)
-Content Management System
-Game management technology and tools
-Payment management system
-Reporting module
-Anti-Fraud systems
-Affiliate Management System
Apart from providing all these modules, a software provide should also be able to provide regular game and software updates as well as round the clock technical support. It is important to point out that all software package that meets all these requirements tend to pricey, thus you should be more than ready to spend a little bit more.
Understand the Legal Landscape
Apart from conducting thorough and proper planning, it’s also extremely important to fully acclimatize with the legal landscape as well in Kenya when it comes to online casinos and gambling in general. Kenya is currently among the most regulated countries in the world when it comes to gambling.
In Kenya, all types of gambling activities are governed by BCLB (Betting Control and Licensing Board. Before setting up an online gambling platform in Kenya, you are required by law to first obtain an operational license from the BLCB.
This process often entails submitting various documents to the board, sorting out various application fees and also meeting numerous requirements with regards to financial stability, security measures and responsible gambling.
Finally, you are required by law to set-up a legal entity in Kenya. Doing this will provide you with credibility and business protection.
Launch Your Online Casino
Upon meeting all the legal requirements, the next step would be to launch your online casino. Before performing an official launch, it’s imperative to conduct beta testing so as to identify and fix an issues with the games, payment systems or website.
Once you have confirmed everything to be in order, then you can now officially launch your casino with a strategic marketing campaign that will include advertisement, social media buzz and special promotions.
Monitor and Optimize
Make use of analytical tools to monitor the performance of your casino including revenue generation, customer behavior and the effectiveness of your marketing efforts. In addition to this, you should also regularly update your list of games, install new features and improve user experience based on the feedback that you will receive.
Finally, you should perform regular audits to ensure that you are still in compliance with Kenyan laws and any new legislation changes.
Conclusion
Starting an online casino in Kenya is a rather challenging but rewarding venture. By performing comprehensive market research, obtaining all the required licenses, partnering with suitable software providers and establishing secure and user-friendly platforms, you can easily tap into this ever-growing market. If you are looking for the top Kenyan casino list either for research purposes or for other reasons, then you should definitely check out AbsamiaWins.
