It is no secret that Blackberry is struggling to sell more devices. In the last quarter, the company sold just 600,000 devices despite the high profile launch of the Blackberry Priv. The company has been looking to venture into the software offering space for both enterprise and the consumer market, which contributed nearly $500 Million in the last quarter. Blackberry Messenger popular referred to as BBM, forms a critical part of this plan.
In 2013, the company opened up the platform to competing platforms iOS and Android and has gone on to add interesting features such as mobile payments. Despite facing stiff competition from platforms such as Facebook’s Messenger and WhatsApp, Apple’s iMessage, Telegram, Chinese giant Tencent’s WeChat, Line Corporation’s service, Line. BBM continues to evolve and has recently added video calling features to the platform.
The video feature, currently in Beta is called BBM video and will roll out across platforms. For you to actually use the feature you will need to live in the US or Canada with the rest of the world getting the feature in July. In addition, only users on Android KitKat 4.4 and higher, or iOS 8 and higher will access it. The rest of the world will get BBM video messaging when the feature rolls out in July. Using BBM video is pretty easy with users tapping the video calling button and the calling begins. For Blackberry 10 users, you can already Video call other users.