5 Reasons Why Businesses Should Make Social Media Analytics a Priority in 2024

Analytic tools for social media

Kenya stands at the forefront of mobile connectivity and social media usage in East Africa, boasting 63.94 million connections and 10.55 million users, respectively. Analyzing and comprehending follower data is essential for individuals with social media accounts.

Veerakumar Natrajan, Country Head – Kenya, Zoho Corp, underscores five compelling reasons to initiate data analysis for business, social media campaigns, and the potential adoption of business intelligence platforms.

Veera Natarajan – Zoho Kenya CEO

1) Understand your audience better.

This will help you create content that resonates better with them. Knowing your audience demographics will go a long way towards creating targeted content

2 Identify content that works.

Once you have understood your target audience , you need to identify content that is right for them. Creating the right content keeps your audience engaged and increases your brand awareness. Tailor-made content will strike the right chord with your followers. This will also significantly reduce the time you might otherwise spend on gue

3) Measure the impact of your ad campaigns.

Have you been measuring the reach and impact of your social media ad campaigns? Are your ads leading people to your landing pages? Are you getting sufficient conversions from these campaigns? Which ads are performing well? These are some of the questions you might want to ask once you launch a new ad campaign on Instagram, TikTok, X, Facebook, or YouTube.

4) Analyse your competitors’ strategies.

While you plan, execute, and experiment with your social media strategy, you can also learn a lot from your competitors. You can instantly track key metrics on post frequency, engagement, and even the keywords used—among many other options. Using this knowledge, you can make necessary changes and evolve your social strategy to increase your reach and outperform your competition.

5) Boost your Social Media ROI.

At the end of the day, it all comes down to having a good return on investment from all your marketing efforts and money spent. This return could be things like increased conversions or sales, better brand awareness, a reduced load on technical support teams, or boosted website traffic and customer engagement.

If you’re managing a social media account consider adopting business intelligence platforms like Zoho Analytics, which offer direct integration with top social media platforms like Instagram, TikTok, X (formerly Twitter), Facebook, YouTube, and more.


  1. The future in marketing is digital, technology is constantly evolving and business like your must Not Only SMM but also keep up with current trends and anticipate the future…

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