Tag: Facebook

Analytic tools for social media

5 Reasons Why Businesses Should Make Social Media Analytics a Priority in 2024

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Kenya stands at the forefront of mobile connectivity and social media usage in East Africa, boasting 63.94 million connections and 10.55 million users, respectively....
Facebook Ads Library research

Facebook Ads Library: Your Key to Competitive Advantage in Digital Marketing

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In the dynamic world of digital marketing, staying ahead of your competitors is crucial for success. One of the key tools to gain an...
Africa social media usage report

Africa’s Social Media Report: Facebook Still Dominates, TikTok Close

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Meta’s Facebook continues to dominate Africa's social media despite TikTok surge. This is according to a recent Social Media Usage report by GeoPoll. Africa’s social...
Facebook Ads Library research

Mitigation Strategies: How your Facebook Ads Lead to Account Restrictions and How to Fight Back

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If you run Facebook Ads you are probably susceptible to a Facebook ban. In a world where we use social media more for business...
Messenger Lite shutdown by Meta

Messenger Lite to Be Shut down

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Facebook Messenger Lite is being shut down. Messenger Lite is the lightweight version of Meta’s Messenger. As of  August 21, users of the app are...
Mark Zuckerberg

Court of Appeal Subsists Lawsuit From Facebook Content Moderators

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The Court of Appeal has officially called for the proceeding of the lawsuit against Facebook that was filed by more than 180 Facebook content moderators....
Meta stopped from terminating kenyan employees

Meta (Facebook) Prohibited From Firing Kenyans

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The Labour Court in Kenya prohibited Meta (Facebook) or its agents from terminating employment contracts of its content moderators, until the Court substantively hears...

How to Buy A Verification Checkmark on Facebook and Instagram

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A month ago, and in line with its unoriginal approach that we have seen in the past, Meta copied Twitter Blue by launching paid...

Facebook Fires 21,000 Employees in Less Than 6 Months

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Meta, the company that operates Facebook, Instagram, WhatsApp, and Oculus, appears that is not done firing people following the announcement that it will be...
Instagram Reels vs TikTok

Kenyans Are the Most Online Users in Africa

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I thought I was a chronic online user and then I looked at the data and the revelations are wild when it comes to...
Instagram Reels Remix

Here’s Who Should Pay for Meta Verified Subscription Plan

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Your time on social media platforms was what made these platforms get big and thus earn revenue through advertising but new privacy regulations and...

Now There Is a Price for Your Social Media Addiction

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Social credibility in the previous years was brought with a small check button ✔, no one with that was a mere mortal man when...
Instagram

Meta Now Allows You to Buy the Verified Blue Checkmark for Instagram and Facebook

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Keeping with its theme of being unoriginal, Meta has copied Twitter Blue and is rolling paid blue badges which is the Meta Verified subscription...

Facebook is the Most Hated Social Media Platform by Autocratic Governments

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According to Surfshark's annual report on internet censorship, in 2022, 4.2 billion people were affected by internet censorship worldwide. Asia accounted for nearly half...
TikTok

More African Brands Likely to Sign Up for TikTok in 2023

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Meltwater, with its latest report launch, has attempted to shed light on the distinctions between local and global trends, uncovering a significant trend amongst...
Facebook

How To Protect Your Privacy and Stay Secure on Facebook in 2023

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Facebook has a lot of data on you and it’s imperative that all that personal information stays private and secure. So here’s a handy...
Meta Apps - Messenger, Facebook, WhatsApp, Instagram

Kenyans to Pay More for Facebook, Instagram Ads Thanks to New Tax

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The government of Kenya has been trying to explore as many avenues as possible to maximize its tax collections. Over the last couple of...

4.9 Billion People Will Be Using Social Media in 2023

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Social media usage continues surging as millions of people worldwide join online communities each month. According to some interesting stats, the number of active social...

Facebook Scales Back Experimental Team To Focus on This Feature

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Meta is shrinking Facebook’s New Product Experimentation division as its tries to focus on its rival. The experimental team was set up in late...
Facebook

Facebook Receives No Love in Europe After Losing 20 Million Users in H1 2022

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Facebook is one of the social media apps that really propelled the entire online interaction ecosystem into new heights. It is very popular in...
Mark Zuckerberg

Facebook Learns From Cambridge Analytica Scandal, Intros Measures to Combat Misinformation Ahead of Kenya Polls

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Meta-owned Facebook does not have a good track record as far as managing misinformation, hate speech and other social media vices is concerned. The...

Airtel Kenya Appoints New CEO and Board Chair

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Kenya’s second largest telecom operator Airtel Kenya has made some changes in its management team. First and foremost, its CEO Mr. Prasanta Das Sarma has...

Facebook Wants A Kenyan Case About Toxic Work Environment Dropped

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A few weeks, a case was filed accusing Meta, the parent of Facebook, and its apps/companies, which argued that the American corporation had exploited...
Facebook

Facebook Struggling to Keep Up With New International Privacy Regulations

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Facebook has been having a really tough time this past few years with increasing scrutiny and new privacy regulations across the globe. The social media...
Mercy Ndegwa, Director Public Policy East and Horn of Africa, Meta

Kenya Decides 2022: Meta’s Efforts to Promote Election Integrity on Its Platforms

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Kenya is heading towards its elections set for August 9th this year where its citizens will vote in county-level, legislative and presidential elections. A civic...
TikTok

Facebook Paid Republican Firm to Run TikTok Smear Campaign

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TikTok has been Facebook's number one rival in the social media space. Mark Zuckerberg, Meta's chief executive has even said that TikTok is a...
Facebook

Facebook to Verify Political Ads Ahead of August Elections

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Kenya is heading towards its elections set for August this year where its citizens will vote in county-level, legislative and presidential elections. To maintain...
Netflix

Tech Companies That Have Suspended Services in Russia

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Russia has now passed North Korea and Iran to become the most sanctioned nation in the world following President Vladimir Putin's invasion of Ukraine. The...
TikTok

Social Media Platforms Can’t Keep Up With Misinformation on Russia’s Invasion of Ukraine

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Misinformation is a huge problem for social media platforms including TikTok, Facebook, Instagram, Telegram and Twitter. It has gotten worse with Russia's invasion of...
Maidan, Kiev, Ukraine | Image Courtesy - Silver Ringvee

How Tech Companies Are Responding to Russia’s Invasion of Ukraine

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UPDATE: Meta has demoted links to Russian media on Facebook and Instagram. Content shared by Russian state media will stop being recommended on users...
Facebook Apps

Meta Considering Shutting Down Facebook and Instagram in Europe

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The European Union has been looking into Privacy Shield and other agreements that allow for transatlantic data transfers, particularly on how data from European...
Facebook

Facebook Isn’t Listening On Your Phone. It Doesn’t Have To

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Early this week, a video went viral(20 million views) on TikTok about how Facebook is listening on your phone. The woman in the video...
Xtian Dela

Gainwithxtiandela The Most Used Hashtag in Kenya in 2021

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Facebook’s parent company rebranded to Meta, which means that the likes of Instagram, Messenger, WhatsApp, and Facebook itself are under the Meta umbrella. The development...
Tech Habits

Tech Habits to Adopt in 2022

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2021 is finally ending and 2022 will be a new year that promises to offer a chance to begin afresh on a clean...

Meta is the New Company That Owns Facebook, Instagram, WhatsApp and Oculus

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In the last couple of days, there were rumours that Facebook was planning to change its name. The day has finally come and passed, and...

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