WhatsApp is testing a new feature that allows users to link their social media accounts directly to their profiles. The latest beta update for iOS (version 25.3.10.72) introduces this feature, giving users more control over their online identity and making it easier to manage cross-platform interactions.
According to WABetaInfo, this feature is currently being rolled out to select beta testers and is expected to expand to a wider audience soon.
With this update, users can link accounts from platforms such as Instagram, Facebook, and Threads to their WhatsApp profiles. Once connected, these social media accounts will appear on the user’s profile, viewable by contacts based on privacy settings.
This integration aims to provide a more cohesive digital experience by bridging WhatsApp with other popular social networks owned by Meta. For professionals and content creators, this feature could be a game changer, allowing them to showcase their social presence directly within WhatsApp.
Imagine a business owner seamlessly directing customers to their Instagram shop or a content creator sharing their latest Threads posts—all from their WhatsApp profile. It’s a move that aligns with Meta’s broader strategy of integrating its various platforms.
Privacy remains a key consideration. Users will have full control over which social media accounts they want to link and who can view them. WhatsApp’s focus on privacy ensures that these integrations won’t compromise personal security.
While still in the testing phase, the feature reflects Meta’s ongoing effort to unify its platforms and enhance cross-platform interaction. Its impact will depend on user adoption and how effectively the integration balances convenience with privacy protection.
