Meta has officially rolled out two features to enable monetisation for eligible creators in Kenya. This includes In-Stream Ads and Facebook Ads on Reels that will allow creators to earn money for the videos they create and post on Facebook.
With Facebook Reels ads integrating seamlessly into the original Reels, creators will now be able to get paid based on the performance of their original Reels.
According to Meta, eligible online creators in Kenya will earn from their video content with support in over 30 languages globally including Swahili.
Moon Baz, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta said, “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
To be eligible for monetisation, creators are required to pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old. For in-stream ads creators must meet certain eligibility requirements like having a minimum of 5,000 followers.
“In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream. Types of In-stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos)”, Meta states.
This comes a few months after the company had promised these features coming to Facebook and Instagram for content creators in Kenya.
