If you have a product whose sale can be optimized by South Africa world cup 2010 and you are not advertising, i bet you are not doing your best. Major companies are using this opportunity to get their customers to buy products. Picture an example of Antarc, a company that deals in office furniture is advertising on newspapers how you can enjoy every game on their best seller recliner.
Advertising with south africa world cup 2010 in mind would be the best way to take opportunities as they present themselves and maximize on sales. Picture someone who utilizes this moment to advertise and sell flight tickets or tv screens, that person would best be described as an opportunistic entrepreneur.
Are you selling?