Twitter’s analytics platform has been opened up to the public. It is now possible to access in-depth data on brands and people you follow on the social network. The tool can be accessed on Twitter Ads dashboard where the user can observe the mentions, follows and unfollows they have had over the month.
Your most recent tweets are also detailed on the dashboard along with the number of times these have been favorited, retweeted and replied to. There’s an option to download the data as a CSV file for personal records. With the update users will now be able to gauge their popularity on the social network.