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Nairobi Has Most Facebook Users In Kenya; Other Towns Are A No Show

June 10, 2015

Last week, we outlined interesting numbers with regards to what Kenyan’s do with their smartphone. We also reported that 88% of Kenyan use the internet for social media activities. Leading the pack in terms of Social media usage is Facebook with 4 to 4.5 million Kenyans who are its monthly active users. Facebook, has since adopted the average daily users metrics. Currently, there are 956 million daily Facebook users worldwide.

The Facebook usage patterns point towards a strong adoption of the internet in Kenya, to which there are varying reports. The Communication Authority places the number of Internet Users in Kenya at 22.3 Million users or 58% of the population while a recently published report by Kenya National Bureau of statistics places the internet penetration at 39% of the population.

Over 60% of Kenyans (2.5 – 3 million) accessing facebook at least once a month are based in Nairobi. Industry Insider, John Kieti used the Facebook audience insights tool to rank Kenyan cities and towns according to their monthly active users on Facebook and ranked the top 20.

Rank	City / Town	Facebook Monthly Active People	% of Kenya Facebook Monthly Active People
1	Nairobi	2.5m – 3m	60.0%
2	Mombasa	300K – 350K	8.0%
3	Eldoret	50K – 200K	4.0%
4	Kisumu	100K – 150K	3.0%
5	Nakuru	100K – 150K	3.0%
6	Thika	50K – 60K	1.0%
7	Meru	40K – 45K	1.0%
8	Nyeri	35K – 40K	0.9%
9	Kakamega	30K – 35K	0.8%
9	Kisii	30K – 35K	0.8%
9	Kitale	30K – 35K	0.7%
12	Kericho	25K – 30K	0.6%
13	Machakos	20K – 25K	0.5%
13	Naivasha	20K – 25K	0.5%
15	Bungoma	15K – 20K	0.5%
15	Malindi	15K – 20K	0.4%
15	Embu	15K – 20K	0.4%
15	Nanyuki	15K – 20K	0.4%
15	Narok	15K – 20K	0.4%
20	Kiambu	10K – 15K	0.3%
20	Busia	10K – 15K	0.3%