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Facebook’s new facial recognition algorithm is creepy on several levels

Kiruti Itimu by Kiruti Itimu
June 23, 2015
in News
Reading Time: 2 mins read
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6866541534_9cee39124f_b Normal facial recognition software that we have embedded in our phones for unlocking or in apps like Facebook need to recognize our faces or else it fails. This is not the case with an experimental algorithm Facebook is working on in its Artificial Intelligence Lab. This new facial recognition software as reported by the News Scientist can recognize you even when it can’t see your face. Creepy has a face literally people

Apparently this algorithm also looks for other characteristics rather than your face like pose, clothing, and hairdo or body shape. You can understand why the social media company needed to develop this because normal facial recognition fails when it can’t recognize a face because maybe the photo is blurry or something.

This new creepy facial recognition software was apparently given a test by the research team who gave it 40,000 photos from Flickr for it to do its magic. The algorithm was reported to recognize individuals with about 83% accuracy. That is impressive!

Recently, Facebook launched Moments, an app that was specifically geared for people to organize and share photos you took with your friends easily between each other. The company said they’ll use facial recognition to determine which friends are in them. They have been using facial recognition for some time now but with the advent of the new algorithm, the company hopes to improve the accuracy so as to tag people accurately.

They say privacy is dead, and this new algorithm will clearly propagate that notion. Even if Facebook would want to use it for improving accuracy, the potential of it being misused by people to commit crimes is highly likely.

Tags: FacebookSocial Media
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Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

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