• Latest
  • All
  • How To
twitter ads money

Twitter’s Improved Audience Insights is all to woo Advertisers to its Platform

July 3, 2015
multichoice-dstv-showmax

MultiChoice Kenya Reports 15% Subscriber Decline as DStv Considers Standalone SuperSport Package

June 13, 2025
Huawei-Watch

Huawei Surpasses Apple to Lead Global Wearables Market

June 12, 2025
Kenya-KICTANet-MindHYVE-ai-

Kenya Partners with US AI Firms to Co-Create National AI Policy with KICTANet

June 12, 2025
youtube-apple-ai

Creators Can Now Promote Videos Without Leaving YouTube Studio

June 12, 2025
DHgate Tablet Cases deals
Roam

Roam Launches New Electric Bike Built with Boda Boda Riders in Mind

June 11, 2025
Android 16

Google Releases Android 16 Early with Powerful New Tools

June 11, 2025
Social media surveillance

New Proposal to Give DCI KES 150M to Track Social Media Users

June 11, 2025
Snapchat

Snapchat Launches a Messaging App for Apple Watch

June 11, 2025
2025 Afrilabs Annual Gathering

AfriLabs Annual Event Returns to Nairobi With Big Plans for Tech Scene

June 10, 2025
Solar panels in a field.

Kenya’s Solar Industry Warns of Mass Job Losses Over 16% VAT Proposal

June 10, 2025
Infinix GT 30 Pro 5G

Infinix Launches the GT 30 Pro Gaming Phone in India

June 10, 2025
microsoft-xbox-rog-console

Microsoft Unveils Its First Handheld Xbox Gaming Console

June 10, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Twitter’s Improved Audience Insights is all to woo Advertisers to its Platform

Kiruti Itimu by Kiruti Itimu
July 3, 2015
in News
Reading Time: 2 mins read
253
0
twitter ads money

On May, Twitter introduced Audience insights. A tool that helps advertisers understand the various audiences that are on Twitter. It is a dashboard that helps brands to learn about their followers and those who engage with their tweets so that the brand can tailor their campaign accordingly.

Now Twitter has made some enhancements to the audience insights dashboard where advertisers can get even more information about the audience they are trying to reach with their ad campaigns. These curated insights are powered by certain Twitter official partners (Datalogix and Acxiom) and of course data from Twitter which offer information about an audience interests, demographics or purchasing behavior.

Within the dashboard, an advertiser can click “view audience insights” to learn more about the audience. You can compare the metadata between your reached audience(those who view the ads) and engaged audience (those that are actively retweeting, favouriting and replying to the ads). There is also a “conversion tracker” that gives information about users who converted in the past. This is crucial so as to identify ways to connect with people who are most likely to convert.

campaign_insights_final_screenshot

Advertisers can also access other crucial insights about people from the tailored audiences they created like the number of people who visit the official website or if you registered your app, how many installed, purchased or signed up.

tailored_audiences

Also, Twitter introduced “Twitter personas” which is a list of audience groups on Twitter which advertisers can use to learn about them so as to generate an ad campaign that suits them with just one click. There is also an option to add other variables so as to help the brand further refine the audience they are targeting

personas

Twitter says that this strategy of giving insights on the platform has helped brands understand better the people they’re targeting. This whole process of obtaining information about Twitter users behind the scenes raises the issue of privacy. Twitter points out that the aggregated information that makes up the audience insights is derived from Twitter’s own data sources and matched with the official partners which they say keeps user information private.

According to the company, these tools are now available worldwide to all advertisers. However, Twitter personas are currently only available in the United States although there are plans to roll out the service to other countries.

Tags: X (Twitter)
SendShare146Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

XChat

X Unveils XChat with Encrypted Messaging and Calls

June 3, 2025
Tanzania Blocks X, Arrests Opposition Leaders

X (Twitter) Goes Dark in Tanzania

May 21, 2025
Tanzania Police X Account

Tanzania Police X Account Hacked Amid Rising Political Tensions

May 21, 2025
White Genocide

Grok AI Goes Off the Rails with Bizarre Conspiracy Responses

May 17, 2025
4K video uploads X

Say Hello to 4K Video Uploads on X

May 17, 2025
If You Run a Parody Account on X, These New Rules Apply Now

X Cracks Down on Misleading Fan and Parody Accounts

April 29, 2025

Latest

multichoice-dstv-showmax

MultiChoice Kenya Reports 15% Subscriber Decline as DStv Considers Standalone SuperSport Package

June 13, 2025
Huawei-Watch

Huawei Surpasses Apple to Lead Global Wearables Market

June 12, 2025
Kenya-KICTANet-MindHYVE-ai-

Kenya Partners with US AI Firms to Co-Create National AI Policy with KICTANet

June 12, 2025
youtube-apple-ai

Creators Can Now Promote Videos Without Leaving YouTube Studio

June 12, 2025
Roam

Roam Launches New Electric Bike Built with Boda Boda Riders in Mind

June 11, 2025
Android 16

Google Releases Android 16 Early with Powerful New Tools

June 11, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

MultiChoice Kenya Reports 15% Subscriber Decline as DStv Considers Standalone SuperSport Package

June 13, 2025

Huawei Surpasses Apple to Lead Global Wearables Market

June 12, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

New Proposal to Give DCI KES 150M to Track Social Media Users

Snapchat Launches a Messaging App for Apple Watch

AfriLabs Annual Event Returns to Nairobi With Big Plans for Tech Scene

Kenya’s Solar Industry Warns of Mass Job Losses Over 16% VAT Proposal

Infinix Launches the GT 30 Pro Gaming Phone in India

Microsoft Unveils Its First Handheld Xbox Gaming Console

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.