• Latest
  • All
  • How To
Dear Tech Companies, You Need Me More Than You Can Imagine!

Dear Tech Companies, You Need Me More Than You Can Imagine!

November 9, 2015
Samsung QLED TVs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025
Apple Smart Glasses

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025
Safaricom

Safaricom Breaks Barriers with $3B Milestone and Bold Ethiopia Play

May 9, 2025
Private Number calls

How to Handle Private Number Calls in Kenya

May 8, 2025
DHgate Tablet Cases deals
Kenya Power EV charging stations

Kenya Power Rolls Out 45 EV Charging Stations Across the Country

May 8, 2025
Bayobab

MTN’s Bayobab Connects Uganda and Kenya with New Fiber Route

May 8, 2025
Airtel Africa Starlink partnership

Starlink Is Expanding in Africa Through New Airtel Partnership

May 8, 2025
Android FreeType patch

Android May 2025 Security Update Fixes Critical FreeType Zero-Click Vulnerability

May 7, 2025
worldcoin kenya

Court Ruling Orders Worldcoin to Delete All Kenyan Biometric Records

May 7, 2025
smartphones-2024

Smartphone Market Recovers Slightly in Q1 2025 With Apple, Vivo Leading Gains

May 7, 2025
GTA 6 Trailer 2

GTA 6 Trailer 2: Rockstar Confirms Release Date and Dual Protagonists

May 7, 2025
YouTube Premium Duo

YouTube Now Lets Two People Share a Premium Plan

May 6, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Dear Tech Companies, You Need Me More Than You Can Imagine!

Sally Kuria by Sally Kuria
November 9, 2015
in Editorial
Reading Time: 5 mins read
258
0

Capture1 new

So I got a very interesting email last Saturday morning that really got me thinking, which I have to admit is the last thing I want to do on a bright beautiful Saturday morning, but I digress. I get this email with my name as the subject from a guy called Omer Perchik. First of all, that name doesn’t ring a bell in my mind and it seems pretty personal since my name is the subject of this email, so it got my attention.

Let me give you a bit of a background. Back in 2012 or 2013, in my second year of University, I came across this beautiful application called Any.do. Not only did I like the design work of the application, it was actually useful, a classic productivity tool. At a time where I had a lot on my plate, where there were so many things that I could easily forget, having an app like Any.do really saved me a lot. Not only was it a to-do list application, it was more of a personal assistant that really helped me get a lot done all in one app, especially when they developed Cal to go along with it. I loved it so much, that I would rub it in my friend’s faces and really push them to download it.

Well later on, my curiosity moved me to a Win 8 mobile device and that meant I left Any.do behind. Even when I came back to Android (no way I could stay on Windows for long) I simply forgot about Any.do. I didn’t even remember it existed, which is a shame considering how much I had advocated for it and for the most part, life moved on, shinier things caught my attention. Up until I got that email that morning.

Snippet of the email
Snippet of the email

Basically the email went like this. Omer and his team were trying to figure out why some of their users had essentially put their app on the backseat and what they could possible do to make users give their product a second chance. He concluded that for them to actually know why you left and what they could possibly do to get you back is to actually just ask you.

Here you have an application that has 10 to 50 million installs on Android (also available on iOS) with a user rating of 4.5. It was recently listed as one of the most used productivity applications in the US by SimilarWeb, an analytics company that periodically releases reports on the number of devices that have the application installed and its active and engaged users. They are doing pretty good actually, so why are they reaching out to me (and others who haven’t logged on for a while)? A user who is literally a drop in the ocean compared to the millions they have. I can draw a few conclusions from this.

Firstly and the most obvious reason according to me is that they actually care. They care about me the user. They care about my needs. They want to know why I don’t need them anymore, or if they disappointed me in one way or the other. Omer set out to solve a problem and he may just want to know if he is doing it right, if he is still solving my problem. I, as a user, actually matter to them. Secondly, they not only want to gain more users but also retain the ones they already have. It’s not just a race to get the most people on board, it is to actually grow and maintain some sort of relationship with the ones you already have.

I might be wrong here but there is a sense that all the team at Any.do do all day is to live, breathe and eat Any.do. According to Omer, they have spent hours and hours developing and making their application better. All this is done to not only be a useful companion for a user, but to also enrich a user’s experience. In the email he goes on to say that no ads or sponsored listings or cheesy special deals exist in the app. It just does what it is meant to do. It is a simple and fun app to help you organize all aspects of your life.

Now the reason I bring this up is because I believe many developers and tech startups might be getting this whole business wrong. You might have the best developed and most functional product out there with the most elegant of design but that isn’t your biggest asset. You might also have the most brilliant and creative minds in your team, so strong that you can literally build anything that you can imagine, but even that isn’t your most important asset. To be honest you can have all the resources in your hands but that shouldn’t be your most prized possession. I am your biggest asset. By I, I mean the user, not me personally.

I am your market. I am the user of your product. I am the one who keeps you in business. I am the one who grows your business. I am the one who makes you popular. I control you. Without me you have nothing. My opinions must matter to you. You should never be too busy or too proud or too important to help me out. You shouldn’t make something once and think that that is it. Make it better, change it as my needs change.

I believe that the market for a company’s product is essentially the most important thing to them. Without one then who are they making the product for? If you are out there with this amazing application or product that makes sense to you, find out if there is a market for it, or if you feel like there is a need for it, then create a market for it. Once you have done that, find out what more you can do for your users, keep updating and growing your product. Make it so that the user really finds proper value in what you give them. Make it something that grows with their needs and keeps up with technology. Well unless you do not care much and are just in for the money, then I think I have wasted your time by making you read this.

You know, maybe it wasn’t Omer Perchik who wrote this email to me, but that doesn’t matter. The fact is that they reached out to see if they are still doing what you expected them to do. They gave me the impression that they are putting me first, whether it was genuine or not, I don’t care, I feel important. So I as a user may not understand how long and how much you have sacrificed in order to make your product. I will probably not know what kind of wrangles you had or tears you shed just because your team doesn’t get along too well. All I know is that your product helps me do certain things and it would feel very nice if you cared about my contribution, if not I could easily just move on to something else. My life is not necessarily dependent on your application.

In short I think that you should care about your user, think about what they need and make your product as current and relevant as possible, not like one application I saw on Google Play Store that still had screenshots made on a phone running Android 2.2 Froyo, I mean, we are in 2015!

Tags: Startups
SendShare146Tweet92
Sally Kuria

Sally Kuria

I love and appreciate everything tech. I am a nature lover and conservatist. Free time is spent baking and chilling with my kitten. Talk to me on email [email protected] or find me on twitter @mugurek_

Related Posts

Lipa Later

Lipa Later Crisis: Administrator Appointed as Company Faces Financial Woes

March 27, 2025
Safaricom Cohort

Safaricom Hosts Spark Accelerator Demo Day, Announces Second Cohort Applications

March 23, 2025
Tech startup

Startups May Have to Dedicate 15% of Expenses to Research If Startup Bill Is Passed Into Law

February 2, 2025
Africa's Big Four Dominate Startup Funding

Kenya Startups Secure $638M, Leading Africa’s Tech Ecosystem

January 8, 2025
funding

Navigating the Turbulent Waters of African Startup Funding

March 12, 2024
Standard Charted announce Women in Tech incubates start ups for 2023

Standard Chartered, Village Capital Partner to Invest in Women-Led Start-ups

January 29, 2024

Latest

Samsung QLED TVs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025
Apple Smart Glasses

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025
Safaricom

Safaricom Breaks Barriers with $3B Milestone and Bold Ethiopia Play

May 9, 2025
Private Number calls

How to Handle Private Number Calls in Kenya

May 8, 2025
Kenya Power EV charging stations

Kenya Power Rolls Out 45 EV Charging Stations Across the Country

May 8, 2025
Bayobab

MTN’s Bayobab Connects Uganda and Kenya with New Fiber Route

May 8, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

May 9, 2025

Apple Is Making Its Own Chip for Smart Glasses Coming by 2027

May 9, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

5 Most Reliable Virtual Dollar Card Providers in Nigeria

More News

Starlink Is Expanding in Africa Through New Airtel Partnership

Android May 2025 Security Update Fixes Critical FreeType Zero-Click Vulnerability

Court Ruling Orders Worldcoin to Delete All Kenyan Biometric Records

Smartphone Market Recovers Slightly in Q1 2025 With Apple, Vivo Leading Gains

GTA 6 Trailer 2: Rockstar Confirms Release Date and Dual Protagonists

YouTube Now Lets Two People Share a Premium Plan

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.