The cab hailing space in Kenya has attracted several players among them Uber which launched in Nairobi in January and others like Easy Taxi, Sasa cabs and Maramoja. The battle for market leadership in this space has boiled down to how fast the service providers innovate to meet the market demands.When these service launched in this market, users were settled their fares using credit cards but increasingly, users are paying for services using mobile money and cash. Other additions have been the inclusion of BodaBoda service into the mode of transport offered.
Easy Taxi launched in Brazil before launching to other parts of the world and has been keenly targeted the emerging markets in its expansion agenda. In Kenya, the service first hit Nairobi and as of March boasted of a network of over 5,000 taxis in Nairobi and its environs. Easy Taxi also changed its meter by eliminating charges based on time but charges customers Kshs. 90 for each kilometer with a base fare of Khs. 300.
The taxi hailing service has now announced its venturing into the coastal town of Mombasa as part of its expansion in the Kenyan market. Easy taxi says users can can count on finding an Easy Taxi in Nyali and at the Moi International Airport, as they seek to rapidly expand to other areas. The move is particularly calculated as the holiday mood kicks in. Users hail a cab via Easy Taxi’s app which is available on all mobile platforms or via the web and then wait for pickup.
