Samsung is enjoying a temporary reprieve as shipments of its smartphones increased in the last quarter and even though profits are still marginal, they give it the necessary lifeline to continue pushing harder in the wake of slowing demand in advanced markets and increased competition from rival’s products. Part of the strategy by the Korean company lately has been releasing products at least days or weeks before rivals do the same so that it has a leg up when they finally get to the market not long after.
Word going recently was that Samsung was planning on even an earlier launch for the successor of this year’s Galaxy S6, the Galaxy S7. An earlier launch would mean some time not later than mid-January 2016 so that the device is already in the market by the time Mobile World Congress, the recent traditional launchpad of the Galaxy S series smartphones, gets underway in Barcelona, Spain. It looks like that won’t be happening, though. If @Ricciolo1 on Twitter is to be believed, the Samsung Galaxy S7 will be announced on February 21st, 2016, just a day before the start of MWC 2016 something that syncs with recent launch events like the Galaxy S6’s.
— Ricciolo (@Ricciolo1) November 11, 2015
— Ricciolo (@Ricciolo1) August 27, 2015
Talk of the Galaxy S7 is already in top gear more so after Samsung just made official in the last few hours its latest Exynos chip, the Exynos 8 Octa. The Exynos 8890 processor which is the first in the Exynos 8 family is expected to feature for the first time in the Galaxy S7 and will take the place of the company’s current flagship, the Exynos 7420. It features an inbuilt modem thereby dashing any hopes of seeing Qualcomm’s Snapdragon 820 powering the device. It will be an all Exynos affair as has been the case this year with the Exynos 7420 on the Galaxy S6 family.