Medium is taking a jab at WordPress with customizable profiles and monetization



Medium, the online platform that lets you post content of interest or read content that is of interest of you made a huge change today and it is the issue of revenue.

As you know, Medium has been free where you could read content from various people without paying a cent. This has changed with an announcement where publishers can now generate revenue in Medium.

First there will be Promoted Stories where publishers will be able to promote the content they have. They will earn revenue when people read the stories and Medium will later on share the impression numbers with the publishers. They will be placed at the bottom of some posts.

The second revenue stream is Membership. Medium has partnered with a limited set of publications where members will be offered exclusive content in exchange of a fee that will be paid directly to them.

Medium also took the time to announce that some notable publishers will be migrating their content on their platform, which include the likes of The Awl, Bold italic, Monday Note and so on. Also, other publications like Money and Fortune, The Hairpin, Women and Hollywood and the rest will be on their way too according to Medium. Publishers will also be given tools to further customize their content in terms of colour, layout and navigation.

There is more. As you know, Facebook’s Instant Articles and Google’s Accelerated Mobile Pages platform have become the new way to consume content and that is why Medium also announced they will soon launch support for these two platforms.

Medium started like a portal for people to write great content easily that could be shared within the network. Now with this move, it is becoming a serious contender to WordPress, which is the CMS of choice for 25% of the web.


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