LG's Moses Marji
(L-R ) Customer Edith onyango and LG General Manager Marketing Moses Marji

Last week, LG unveiled ultra-slim OLED Televisions in the Kenyan market. The range of televisions not only represented some of the best in TV image quality but also offer the user a premium experience with regards to sound quality.

For some time now, OLED technology has been deemed as the next big thing in television technology since LCD/LED technology. The difference between LED LCD displays and OLED is that LED LCD use a backlight to illuminate their pixels while OLED has emissive pixels which produce their own light.

In essence, what is OLED TV? it refers to organic light emitting diode televisions, this means that once plugged into power, the diodes glow in certain colors producing high quality images. Owing to this, OLED TVs happen to be lighter, thinner and efficient offering the user excellent image contrast in their viewing.

In 2014, during the Consumer Electronics Show (CES) held in Las Vegas, LG unveiled the world’s first OLED 4K television. In addition to its revolutionary technology, many worried about the cost of the television, which was on the higher side. Since then, LG has been launching OLED TVs with improvements to the technology. In addition to the high quality images, the television also offers better responsiveness of the display enriching the experience for the viewer.

The televisions launched in Kenya last week were the OLED 4K TVs in different varieties, both which launched globally in early 2016. The television sets launched embodied nifty technology such as the high quality display as well as sound provided by Harman/Kardon. The sound features ULTRA Surround technology with a three-dimensional quality audio, that is distortion-free sound with deep bass and a wide bandwidth. It further employs algorithms to produce real soundscapes such that if you are watching a film with a raining scene, the sound produced will embody rain around you.

Other Features

This television was also LG’s very first satellite television in Kenya meaning, you do not need to buy a decoder to access a whole range of channels, which can be up to 400 TV channels. If you have a satellite dish, all you need it to plug into the TV, scan for channels and begin enjoying the same. The television also features an updated Web OS 3.0 for internet TV options. This allows the user to access hundreds of apps from within the television via the store.

The Applications range from free apps such as Facebook and Twitter to premium applications such as Netflix, ShowMax and Major League Baseball. LG does not charge for these apps but rather offers a platform for an interested user to access and subscribe based on preferences. Users have up to 8 GB internal storage to record content, store apps and can also plug in external storage to the device.

Internet of things is set to be a huge thing going forward and LG has been keen to foster the same with the OLED Television. It allows the user to first use their wearable devices to control the channels they want to watch and access in a unified manner. Through their smartphones, users can download the LG TV Plus app from the Google Play Store. The user then pairs the App with their television set and they can drag apps they want to use on their television over Wi-Fi.


The two televisions range launched will go for a price of Kshs. 800,000 for the flat 65″ television set while the curved 55″ television will sell for Kshs. 500,000 and care available at LG outlets and retail stores countrywide.

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Eric writes on business, govt policy and enterprise tech.


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