Ads are one of the ways publishers are able to keep the lights on and they integrate them into their content they publish on their websites. How they implement the ads is a different story and this has led to bad experiences for some users.
Google has hinted that they want to rectify this issue of people experiencing bad experiences while viewing content thanks to the type of ads they see. Their browser, Google Chrome, is now the most popular browser in the world and they have the power to make sure people get a good browsing experience.
April this year, Google was reported to be working on an inbuilt ad blocker for Chrome. They later on said that it will be released next year without giving a specific date.
Well, they finally gave a date. Google announced that they will implement their ad blocker starting February 15th next year.
“Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in their Ad Experience Report for more than 30 days,” Chrome said in the post.
Speaking of the ‘Coalition’, Google joined the Coalition for Better Ads which is an initiative to improve the online ad experience for consumers and promote adoption of the Better Ad Standards. Some of the unaccepted ads includes autoplaying videos, pop-ups, ads with countdown and the likes.
This change will make some website change their ad experiences in order to prevent a situation where their ads are blocked by Chrome. They have almost two months to do so and this means a better web experience for consumers out there.