Netflix has just released how it classifies what type of viewer its audience is as is tries to be more open to showrunners. This new classification helps the giant streaming platform know when to renew or cancel a show.
Netflix ranks its viewers as “starters”, ” watchers” and “completers” and hopes show producers and directors will understand how their original titles perform once they are released.
Starters are households that watch two minutes of a film or one episode, watchers are households that watch 70% of a film or single episode of a series while completers are households that watch 90% of a film or season of a series.
Tag yourself. I am a watcher.
This new revelation comes through a letter from Netflix to the UK Parliament who is examining video-on-demand (VOD) and subscription-video-on-demand (SVOD) in the UK.
In the letter, Netflix says if their partners find the data useful, they’ll consider sharing it in more countries outside Europe and North America.
What they’re saying:
Ted Sarandos, Netflix chief content officer: I think it’s important for artists to understand, to have the audience also understand the size of the reach of their work. So that’s why you’ll see us ramping up a little bit more and more and giving out — sharing a little more of that information.