• Latest
  • All
  • How To
Infinix Hot 8 vs TECNO Spark 4 cameras

Report Shows Sub Kshs 10,000 Smartphones are Still King in Kenya

March 20, 2020
ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
Safaricom launches revamped business loans

Safaricom Unveils Business Credit via M-PESA and Pochi Wallets

May 21, 2025
huwaei-matebook-x-fold

Huawei Debuts Foldable Laptop Running on HarmonyOS 5

May 21, 2025
google-meet

Google Meet Brings Real-Time Language Translation with Gemini

May 21, 2025
DHgate Tablet Cases deals
NSSF Hacking Claims Disputed: Fund Says No Member Data Compromised

NSSF Denies Allegations of Massive 2.5TB Data Breach

May 21, 2025
Google I/O 2025

Google I/O 2025 Highlights: Gemini, XR Glasses & Project Astra

May 21, 2025
Tanzania Blocks X, Arrests Opposition Leaders

X (Twitter) Goes Dark in Tanzania

May 21, 2025
TVs and Fridges as loan collateral

TVs and Fridges Now Top Loan Collateral in Kenya

May 20, 2025
Zoho Launches Ulaa Enterprise, a Secure and User-Friendly Browser for Modern Workplaces

Zoho Launches Ulaa Enterprise, a Secure Browser Made for Businesses

May 20, 2025
Kajiado's Kora Sub-location and Beyond: Digital Connectivity Ignites Small Town Development

USF Projects Fuel Mushrooming of Small Towns in Kenya

May 20, 2025
Microsoft

Windows 10 and 11 May Updates Trigger Major System Failure

May 20, 2025
USF's KES 40 Billion Digital Inclusion Plan: KES 12 Billion Shortfall Looms

CA’s New USF Strategy Is Facing a KES 12 Billion Funding Gap

May 20, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Report Shows Sub Kshs 10,000 Smartphones are Still King in Kenya

Kiruti Itimu by Kiruti Itimu
March 20, 2020
in News
Reading Time: 2 mins read
262
0
Infinix Hot 8 vs TECNO Spark 4 cameras

Infinix Hot 8 vs TECNO Spark 4 cameras

Smartphone adoption in African countries like Kenya has been rising over time. Feature phones are still king on the continent but cheap smartphones are eroding their dominance over the years.

According to the latest Counterpoint Research report, Kenya’s smartphone sales grew by 10% in 2019. This was mainly driven by upgrades from feature phones. Sales on the second half of 2019 were strong thanks to offers from Black Friday sales, Safaricom open day sales and Christmas and New Year sales on Jumia and MobileHub.

They found out that the smartphone market in Kenya now captures 56% of the total handset sales, where most of them are from the sub $100 (sub-Kshs 10,000) segment.  72% of smartphone sales are from the sub $100 price segment, which shows that this segment is still king in the Kenyan smartphone market.

Transsion Holdings still holds the biggest market share in Kenya where they accounted for 44% of the sales where TECNO led among its three brands. In the sub $100 segment, Transsion brands accounted for over half of the sales.

Samsung still dominates the premium smartphone market in Kenya with 56% of the sales. However, Xiaomi is becoming a threat where they are enjoying a growing share of the premium smartphone space.

Interestingly enough, smartphones with 32GB of internal storage were the most popular. This storage option has permeated down to the budget smartphone level and that is why it is becoming popular. However, smartphones with an internal memory of 64GB or 128GB are growing at a high rate.

This is how Kenya’s smartphone market is segmented among various manufacturers:

  1.  Transsion Group – 44%
  2. Samsung – 14%
  3. Huawei – 9%
  4. Xiaomi – 6%
  5. OPPO – 6%
  6. Neon – 4%
  7. Wiko – 4%
  8. Oukitel – 3%
Tags: KenyaSmartphones
SendShare147Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

Kenya Trainees at-the-Baykar-Flight-Training-Center

Kenya Ups Surveillance Capabilities with New Bayraktar TB2 Drones

January 2, 2025
Image showing suspension of Telegram services in Kenya. Lady holding phone with Telegram app.

Kenya (CA) has ordered the suspension of Telegram services

January 25, 2025
CA-OCSAM

CA Marks October 2024 As Cybersecurity Awareness Month in Kenya

January 25, 2025
Why is Apple Always Late With New iPhone Features?

Phone & Laptop Imports Hit Record KES 4.9bn in April 2024

July 16, 2024
Kenyan-Made Smartphones assembled in Konza

Expect Kenyan-Made Smartphones In Shops on October 30th

October 19, 2023
CEO ICT Authority

Presidential Digital Talent Internship Programme Opens for Applications

September 12, 2023

Latest

ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
Safaricom launches revamped business loans

Safaricom Unveils Business Credit via M-PESA and Pochi Wallets

May 21, 2025
huwaei-matebook-x-fold

Huawei Debuts Foldable Laptop Running on HarmonyOS 5

May 21, 2025
google-meet

Google Meet Brings Real-Time Language Translation with Gemini

May 21, 2025
NSSF Hacking Claims Disputed: Fund Says No Member Data Compromised

NSSF Denies Allegations of Massive 2.5TB Data Breach

May 21, 2025
Google I/O 2025

Google I/O 2025 Highlights: Gemini, XR Glasses & Project Astra

May 21, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025

Safaricom Unveils Business Credit via M-PESA and Pochi Wallets

May 21, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

5 Most Reliable Virtual Dollar Card Providers in Nigeria

More News

X (Twitter) Goes Dark in Tanzania

TVs and Fridges Now Top Loan Collateral in Kenya

Zoho Launches Ulaa Enterprise, a Secure Browser Made for Businesses

USF Projects Fuel Mushrooming of Small Towns in Kenya

Windows 10 and 11 May Updates Trigger Major System Failure

CA’s New USF Strategy Is Facing a KES 12 Billion Funding Gap

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.