Streaming service Showmax has been around for a while. The product is owned by MultiChoice and offers the video on-demand services in a market that leans toward Netflix.
Exactly one year ago today, Showmax launched Sports Beta that still airs select matches and sporting events from different parts of the world.
A couple of months later, Showmax added live channels that aired the likes of BBC News, Sky News, and Al Jazeera, to mention a few.
The live channels have since been axed, but the company had something in the pipeline.
Enter Showmax Pro
The now 5-year old company has launched another service alongside it dubbed Showmax Pro.
Showmax Pro will be available for the Sub-Saharan market.
However, it has already launched in Kenya and Nigeria (as of today, July 7).
Showmax Pro bundles the axed live channels with music channels, news, and live sports streaming from SuperSport.
To this end, Showmax Pro will feature all matches from the Premier League, La Liga, Serie A, and PSL games.
Other live sport events will also be aired, including IAAF Athletics, professional boxing, and the world’s biggest marathons.
Additional markets will be served in the next couple of weeks (6-8).
Pricing
Kenya
Showmax Pro – KES 2100
Showmax Pro Mobile – KES 1050
Nigeria
Showmax Pro – NGN 6300
Showmax Pro Mobile – NGN 3200
As is the normal Showmax, Showmax Pro is only available in SD quality for mobile devices. Streams are still capped at 2 devices (concurrently), which is lower than Netflix’s 4.
To recap, Showmax Pro will give users access to all music channels (Trace Urban, Trace Gospel), IAAF Athletics, pro boxing, major international marathons, & more, news channels Africa News, Euronews, Newzroom Afrika, as well as all Premier League, Serie A, PSL and La Liga games for KES 2100.
Lastly, Showmax Pro will not offer a 14-day trial period as is the case with the ordinary Showmax for new customers.
“Showmax is an African video on-demand service with many years’ experience operating on this continent. We’re local-first, which means listening to our customers and delivering African stories told in familiar voices as well as the best that Hollywood has to offer. Our local-first strategy is an advantage because it allows us to tailor our content, apps, packages, and partnerships specifically to what’s most important in Africa,” says Niclas Ekdahl, CEO of the Connected Video division of MultiChoice.
