• Latest
  • All
  • How To
Twitter

Part 1: 61 Percent of Kenyan Men Are on Twitter Anonymously

July 12, 2020
Apple-WWDC25-iOS-26

Apple Unveils iOS 26: A Major Redesign with Liquid Glass and Integrated AI

June 10, 2025
DCI Officer Nabbed in Gang Vandalizing Critical 66kV Power Lines

DCI Officer Arrested for Vandalizing Major Power Cables in Nairobi

June 9, 2025
Albert Ojwang

Public Outcry Grows After Albert Ojwang Dies in Police Custody

June 9, 2025
PR firm Redhouse Group liquidated

PR Firm Redhouse Group Closes After Years of Financial Struggles

June 9, 2025
DHgate Tablet Cases deals
samsung-tri-fold

Samsung’s First Tri-Fold Smartphone Nears Launch After Certification

June 9, 2025
whatsapp chatbots

WhatsApp Will Let Users Control Who Can Share Their Status Updates

June 9, 2025
Samsung Color E-Paper Display

Samsung Launches New Display To Help Businesses Reduce Power Costs

June 9, 2025
ios 26 apple

iOS 26: New Features To Expect Ahead of June 9 Launch

June 9, 2025
CA ranked by ITU as best in Africa ICT regulations

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

June 5, 2025
Kenya startup funding growth

New Report: Startup Growth at Risk Due to Foreign Funding Dependence

June 5, 2025
Apple Airpods

AirPods Could Soon Answer Calls and Snap Photos Hands Free

June 9, 2025
instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Part 1: 61 Percent of Kenyan Men Are on Twitter Anonymously

Kenn Abuya by Kenn Abuya
July 12, 2020
in News
Reading Time: 2 mins read
264
0
Twitter

USIU and SIMElab have published a detailed social media report that focuses on trends and narratives. It is also likely that you have already seen the piece because it has been circulated widely, but if you haven’t, then you have come to the right place. We are still looking into the document so that we can contextualize its findings to what you and I relate to in the social media space.

Facebook is losing users

Right off the bat, the report highlights that the number of Kenyans using Facebook dropped by 6.8% in 2020. This is interesting but not a surprising development that can be attributed to a series of reasons. First, is that the platform has been around for so long, and early adopters have simply gotten bored with its features. Secondly, Facebook has not been doing things right in the last couple of months: the site was reported to have colluded with the infamous Cambridge Analytica to influence elections in multiple states including Kenya. Facebook has also been on its top game in terms of privacy and managing scandalous content as some popular people keep getting away with postings that violate the site’s policies without the social media giant doing anything about it.

You would ask, where are these people going if Facebook is not their thing anymore – and bearing in mind that the majority of Kenyans use their smart devices and computers to access social media apps and everything else as secondary?

Well, the team from USIU found out that the youths who have abandoned Facebook have found a new home in other social media apps: 67% of the group now likes Snapchat, 63% of them are using TikTok, and another 61% are preferring Facebook-owned picture-sharing platform Instagram.

Pseudonyms

Another notable observation in 2020 is that up to 61% of Kenyan men on Twitter have their accounts under pseudonyms.

Again, you would ask why is this the case, but we all have different answers. Some want to keep their online presence unknown (note, not private), and that need stems from a variety of reasons including keeping colleagues or employers out of their online loop. We can also argue that the use of pseudonyms helps uphold anonymity, which is identity work – or the strategic presentation of these men – an involves relationships between affordances and practices.

Smartphones

Kenya’s mobile phone penetration is at its highest yet at 117% as of April 2020. Millions of Kenyans have access to smartphones as well, and they use these gadgets to mainly access social media pages. However, 23.3% of users prefer using browsers instead of dedicated apps.

Mobile sites use less data than their smartphone apps, and in a market where data is expensive, we get why some people prefer mobile browsers.

Cybercafes or Wi-Fi hotspots?

According to the report, the majority of people living in urban areas (54.3%) access social media from public hotspots. There are plenty of such spots that are offered by the likes of Telkom Kenya, Poa! internet and even Safaricom. The number drops to 46.1% for folks in rural areas, where the demographic prefer cyber cafes.

Tags: FacebookSocial MediaX (Twitter)
SendShare146Tweet92
Kenn Abuya

Kenn Abuya

Kenn Abuya is a friend of technology, with bias in enterprise and mobile tech. Share your thoughts, tips and hate mail at [email protected]

Related Posts

XChat

X Unveils XChat with Encrypted Messaging and Calls

June 3, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
Tanzania Blocks X, Arrests Opposition Leaders

X (Twitter) Goes Dark in Tanzania

May 21, 2025
Tanzania Police X Account

Tanzania Police X Account Hacked Amid Rising Political Tensions

May 21, 2025
Apple Event

Apple Becomes First Trillion Dollar Brand in New Global Ranking

May 20, 2025

Latest

Apple-WWDC25-iOS-26

Apple Unveils iOS 26: A Major Redesign with Liquid Glass and Integrated AI

June 10, 2025
DCI Officer Nabbed in Gang Vandalizing Critical 66kV Power Lines

DCI Officer Arrested for Vandalizing Major Power Cables in Nairobi

June 9, 2025
Albert Ojwang

Public Outcry Grows After Albert Ojwang Dies in Police Custody

June 9, 2025
PR firm Redhouse Group liquidated

PR Firm Redhouse Group Closes After Years of Financial Struggles

June 9, 2025
samsung-tri-fold

Samsung’s First Tri-Fold Smartphone Nears Launch After Certification

June 9, 2025
whatsapp chatbots

WhatsApp Will Let Users Control Who Can Share Their Status Updates

June 9, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Apple Unveils iOS 26: A Major Redesign with Liquid Glass and Integrated AI

June 10, 2025

DCI Officer Arrested for Vandalizing Major Power Cables in Nairobi

June 9, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

Samsung Launches New Display To Help Businesses Reduce Power Costs

iOS 26: New Features To Expect Ahead of June 9 Launch

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

New Report: Startup Growth at Risk Due to Foreign Funding Dependence

AirPods Could Soon Answer Calls and Snap Photos Hands Free

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.