Instagram Finally Rolls Out Suggested Posts That’ll Appear at the End of Your Main Feed

It's like an explore tab but on your main feed.



Way to ruin the app, Instagram. If you thought, Instagram copying TikTok by launching Reels was bad, this will be worse.

Instagram wants its home feed to be continuous with this new feature similar to what TikTok offers.

Instagram has been testing Suggested Posts since early June and users who were unlucky enough to be included already hated the feature.

Suggested Posts is now making an official appearance at users main feed.

Instagram announced it early this evening. Suggested posts will appear after the “You’re All Caught Up” alert when you’re done scrolling through your main feed.

That’s a good thing.

The difference between Suggested Posts and posts found in the Explore page is that posts in the former won’t show up in the Explore Tab.

It’s worth noting that Suggested Posts will be related to the content that people already follow while Explore Posts point people toward adjacent content.

Only photos and videos will be posted here – you won’t see any IGTV or Reels teaser videos.

Ads will be present too. Suggested Posts will offer Instagram more real estate to showcase ads to users.

The irony is that Instagram introduced the “You’re All Caught Up” alert so its consumers could get off the app. This new feature is quite the opposite.

What They Are Saying

“I think for us this really came from a vision a couple years ago around people really seeing feed as a place for their interests, and with the improvement in machine learning and our ability to kind of make it easier for you to see some more of those posts that are on Instagram every day, and really bring that personalized relevance to you. So we just want to make it really easy for people to see that [relevant content] when they get to the end of their feed. That’s really the motivation here, make it easier for you to go deeper on your interest,” Julian Gutman head of product at Instagram Home said.

“Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time. We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so,” said Robby Stein, Instagram Director of Product.

When can you get Suggested Posts?

This new feature is rolling out to users globally.

Here’s How to Protect Your Privacy and Stay Secure on Instagram


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George Kamau
I brunch on consumer tech | first.last at techweez dot com