Deezer, the French music streaming service that is quite popular in urban Kenya has slashed its prices, which is good news for its subscribers
“Good news for our Deezer users in Kenya, we’ve reduced the prices of our plans!,” the notice said. The change is for the Deezer Premium plan where they will now charge $2.99 instead of the usual $4.99 they charged earlier. The company says that you’ll see this new pricing automatically applied to your next bill if you are a Premium subscriber.
This change effectively makes Deezer competitive with Apple Music, which has been the cheapest international music streaming service. Apple music charges $2.99 for an individual account which is on par with Deezer Premium’s offering. However, Apple Music still has the absolute cheapest streaming price in Kenya if you consider the student’s discount where they charge $1.49 a month for university students only if you provide verification.
They also has an annual plan akin to what Apple Music offers where you pay $29.90 a year instead of the $59.88 previously, which mirrors what Apple Music did a few months ago. They also still has their Family plan for $4.49 and Deezer HiFi which features 16 bit FLAC quality tracks for $4.49 a month.
It is nice to see streaming sites slashing prices for this market that has a lower spending threshold compared to richer countries. We are yet to get Spotify and Tidal in Kenya locally and if they do, they’ll have to match or go lower than Apple Music and Deezer to compete.