OPPO and BBK Electronics-affiliated smartphone maker realme has been doing very well in the recent past.
The company, which has since availed its devices in Kenya, is growing, thanks to a strong reach in emerging markets such as India.
Its local presence has also been noted, having launched a series of phones that match the needs of a Kenyan user.
Recent reports have revealed that as of now, realme is among the top 5 brands in 15 regions across the world.
The data was announced by Canalys global smartphone shipment report.
The assessment also reveals that realme is fourth, and holds its position as one of the fastest-growing brands among the top five vendors in its key markets as of Q4 2020.
Moreover, the report states that realme is the third bestselling brand in Philippines, and maintained more than 100% YoY growth in developing nations such as Myanmar and Thailand.
In fact, in the Indian market, realme was placed 5th with a 12% market share.
realme entered the top five positions in some European markets, including Greece, Czech Republic, and Russia, while in Russia realme achieved 338 percent annual growth in Q4.
In the last couple of months, realme has released a couple of phones for the Kenya market, although the majority are on the budget side. This means that Kenyans only get to enjoy some of the competitively priced realme handhelds, and not the very best, perhaps due to market dynamics.
So far, there are six realme models available in Kenya store shelves.
Quotes
“By embodying the spirit of ‘Dare to Leap,” realme is the amalgamation of best performance and trendy designs, with remarkable prices. We are confident that realme’s products and marketing strategy are effective even during this difficult time. realme will keep providing an optimum combination of bold, innovative designs and a balanced integration between software and hardware to meet the young generation’s requirements.” realme CEO, Sky Li introduced.
