How to Make Book Design Work for You


Every bookstore offers hundreds of books. So it is a real challenge to stand out from the crowd and make a customer give preference to your product. However, there is no such a challenge that you cannot cope with if you know what to do. Creating a bright cover for your book, you will make it not only attract the attention of readers but also boost sales rates. But what do we mean when we say a “bright cover?” What information should be included there, and how should it be presented? In order to help you decide on this issue, we have made a list of some general recommendations on possible options for creating a winning book cover.

Why Book Design Is So Important?

A design of a book should reflect not only the brief essence of its content, correspond to its general idea and composition but also interest a potential reader. It is not surprising that so much time and effort are invested in the book design development. If you do not have sufficient resources to do it yourself, then you can always choose a fitting free book mockup and use it for your project. In case you are ready to accept the challenge, the below tips will help you decide on the right direction.

#1 – Text

A book cover is incomplete if there is no title or author name. And every author is interested in having his name and book title remembered. Therefore, the book cover and binding should be in large print. The cover can also be supplemented with other title data, such as the volume number, city, etc. The back cover may contain an abstract to the work, information about the author, ISBN, or barcode.

#2 – Text Styling

When working on the text for the cover, it is critically important to pay attention to the fonts you are going to use. Today, ideas about font style have changed a bit. The font becomes a full-fledged image. Lines, letters can be very close to each other. They can make noise, collide, or push each other. They can create very different moods: harmony, intrigue, calmness, or fear. At the same time, it is important that the font is beautiful or interesting, and the whole composition (sizes of various elements of the label, spacing, breakdown, etc.) is readable, logical, and justified.

#3 – Cover Image Decoration

In the overall composition on the cover, you can include visual elements. These can be photographs and paintings, logos, monograms and ornaments – just anything related to the theme of your work and its content. Such visual elements should not only have artistic value but also carry a semantic load. Do not forget that many images are subject to copyright. And if you have not signed an agreement with the copyright holder of the image, then it can only be used for non-commercial purposes. However, there is always an option to find photos or pictures on free resources.

#4 – Composition

The arrangement of text and other visual elements should help you achieve your goal. If your task is to focus on the title and stick to the classic style, then the cover design should probably be kept in a concise manner, without distracting a reader from the main thing. If the goal is to surprise, evoke a vivid emotion, the cover can be quite saturated with different elements. The poster style, collages, provocative combinations of styles, or an attention-grabbing image are applicable here.

#5 – Color

You can also convey your message to the reader by picking the right colour for the book cover. Designs in contrasting colours are typical for dynamic works, while not too sharp combinations are suitable for calm (traditional) publications. With a well-thought-out colour scheme, you can achieve a comfortable perception of your work, arouse interest in a customer, or draw attention to the book.