In the past years, you would expect the world’s leading smartphone makers to be either Samsung, Apple, or Huawei.
In fact, at one time, Huawei was topping the charts in terms of market share. However, that development came crashing down after the US ban that has technically made Huawei a tough sell in other parts of the world (other than its native China).
At the same time, the demise of Huawei has also made room for other Chinese brands to grow, particularly Xiaomi.
New records by Canalys have revealed that Xiaomi is the second biggest phone maker in the world in terms of sales as of Q2 2021.
The list is as follows:
- Samsung with a 19 percent share
- Xiaomi at 17 percent
- Apple at 14 percent
- OPPO at 10 percent
- vivo at 10 percent
From the shipment rankings, it is clear that Samsung is ahead of the competition by substantial margins, although Xiaomi is really close to it.
The report also highlights that Xiaomi’s smartphone shipments grew massively at more than 300%, 150% and 50% in Latin America, Africa and Western Europe, respectively.
Other key elements have also been brought to light, including Xiaomi’s pricing that is averagely 40 percent and 75 percent less than what Samsung and Apple charges.
BBK Electronics-affiliated brands OPPO and vivo are also doing very well at 10 percent share each of the quarter’s shipment.
It is also possible that Xiaomi’s aggressive marketing and pricing of their devices could overtake Samsung in the long run.
Lastly, it is kind of sad that Huawei is fading into the shadows following the aforementioned ban. The company was always ahead of the competition in terms of smartphone innovation, and it looks like people are going to miss that until that time HarmonyOS will be mature enough for it to be fully accepted by the masses out there.