Ad Studio, Spotify’s self-serve ad platform has arrived in Kenya, as well as Nigeria, Ghana, Tanzania, Uganda and Jamaica.
The move seeks to avail the ad medium for more artists in the said countries, and around the world.
Ad Studio allows artists, brands and businesses to run audio and video ads. At the same time, advertisers can use the platform to develop campaigns in a short period.
Furthermore, the ad platform provides flexibility and control when setting up and managing campaigns in real-time.
Ad Studio has been available in other parts of the world, including the US and Europe.
According to a statement from Spotify Kenya, Ad Studio looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
It provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
In Nigeria, for instance, over 100 million citizens are active internet users.
Of this number, 57,9% use music apps — up from 54% last year.
The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z.
Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.
Reaching audiences with Spotify Ad Studio is efficient and easy. You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too. – Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user