Kenya Electric Vehicle Company OpiBus Rebrands To ROAM


E-bus company Opibus has rebranded to ROAM.

The development was revealed today, and according to the mass transit firm that also provides e-bikes, the rebrand follows a strategic shift in its vision.

To this end, the company wants to express its values more than it has done before.

At the same time, the name ROAM matches what the organization looks forward to achieving, and that is to travel over a wide area.

In the same breath, ROAM is planning to expand its reach across Africa.

“The new name is intended to reflect the company’s ambition to electrify Africa’s transportation sector, as well as its grand ambition to deliver disruptive technologies optimized for the local use case all over the continent,” says a statement from ROAM.

Launched in 2017, ROAM has been part of the electric vehicle conversations in Kenya. It has since seen competition from rivals such as BasiGo, as well as Little Cab, which is testing e-bikes and e-scooters at select universities.

READ MORE: BasiGo’s Plan To Popularize Electric Mass Transit

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“This is more than a name change, it’s a milestone that brings us closer to realizing our ambition as leaders in providing electric mobility solutions and energy systems for the African region. It is exciting to see how far we have come and forging forward, it is even more thrilling seeing there are endless possibilities to what we can achieve in Africa,” Filip Lövström, CEO, ROAM.

The company will be serving Roam Motorcycles, Roam transit (buses), Roam Energy, Charging and Muse (conversions for the Mining, Utility, and Safari segment), which together create a circular and sustainable ecosystem solution for the transport sector.

Overall, the company’s focus will remain to be on electric vehicles and energy system solutions, with a scale-up in their deployment.