• Latest
  • All
  • How To
Peter Ndegwa Safaricom

Safaricom Loses Market Share for Second Straight Quarter

February 5, 2024
Nairobi declaration

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
DHgate Tablet Cases deals
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
AI Africa policies database

New Platform Brings All African AI Policies Under One Database

May 28, 2025
POATE 2025

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

May 28, 2025
sodium-ion battery

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

May 27, 2025
TV Gambling Ads

Regulator Fines Stations Using Religious Shows to Push Gambling

May 27, 2025
Connected Africa Summit 2025

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

May 27, 2025
whatsapp chatbots

iPad Users May Finally Get a Native WhatsApp App

May 28, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Safaricom Loses Market Share for Second Straight Quarter

ElvyLewis Ndungu by ElvyLewis Ndungu
February 5, 2024
in News
Reading Time: 3 mins read
266
0
Peter Ndegwa Safaricom

Safaricom has dropped a further percentage point of subscriber market share in the three months to the end of September, making it the second consecutive quarter when the big telco has lost its share to other networks. The recently released Sector Statistics report by the Communications Authority of Kenya (CA), reveals a slight drop in both Safaricom’s sim and broadband subscribers.

“Safaricom PLC and Telkom Kenya LTD lost their market shares in Mobile (SIM) and broadband Subscriptions as Airtel Networks gain in both areas,” CA commented in its report.

The report shows that CA September had 67.1 million total mobile subscriptions with Safaricom leading with 44.1 million subscribers (43 million prepaid subscribers).

Despite gaining an additional 200,000 subscribers in the quarter ending in September, Safaricom has registered a marginal drop of 0.4% in the number of sim subscriptions. This is down to 65.7% from the 66.1% market share the telco held in the previous quarter.

In addition, the telco closed the quarter with 61.9% of total broadband subscriptions, translating to a 0.9% drop from 62.8% in the previous quarter ending in June.

Similarly, although a slight drop, Safaricom also registered a 0.1% drop (down from 66.2% in Q3 to 66.1% in Q4) in subscriber market share between Q3 and Q4 of the 2022/2023 financial year.

The report by CA also shows that Telkom Kenya has also lost its market share in the same markets. Telkom Kenya finished the quarter with 2.1 million subscribers dropping from 3.8% to 3.1% in subscriber market share.

In the same period, meanwhile, Airtel Kenya has seen an increase in the number of both sim and broadband subscriptions. During the period July to September 2023, Airtel Kenya’s subscriber market share jumped from 27.2% to 28.2%. This saw Airtel gain 800,000 new subscribers hitting a total of 18.9 million subscribers (18.8 million prepaid subscribers).

State of mobile money services in Kenya

The Q1 Sector Statistics of the financial year 2023/2024 shows that the mobile money penetration stands at 75.2% with the number of subscriptions reaching 38.1 million. This translates to a 0.1% increase in the penetration rate as compared to the previous quarter. The number of mobile money agents also grew to 338,209.

What is the market share per provider as of September 2023? Safaricom’s M-PESA still holds the lion’s share when it comes to mobile money services. It currently holds a 97% share of the market. Airtel Money comes second with 2.9% while Telkom’s T-Kash comes third with a mere 0.1% market share.

Notably, Equity’s Equitel doesn’t get factored in the CA numbers as it’s more of a bank-based service rather than a mobile money product.

Smartphones vs feature phones

Another interesting revelation in the CA report is that for the first time, the number of smartphones in Kenya has overtaken those of feature phones in the country. We delve into certain factors that could have prompted the significant adoption of smartphones in the country.

Tags: Airtel KenyaSafaricomTelkom Kenya
SendShare148Tweet92
ElvyLewis Ndungu

ElvyLewis Ndungu

Just a guy who loves to code and has a passion for storytelling | Bringing you the latest on all things tech. You can reach me via [email protected] or on Twitter.

Related Posts

Kenya Safaricom share sale

Kenya Plans Mega Sale of Safaricom Shares to Raise Over a Billion Dollars

May 26, 2025
Safaricom, Airtel, Telkom lawsuit

Safaricom, Airtel, Telkom and CA Sued in Data Rollover Lawsuit

May 28, 2025
Safaricom launches revamped business loans

Safaricom Unveils Business Credit via M-PESA and Pochi Wallets

May 21, 2025
Safaricom Quickmart partnership

Safaricom 4G and 5G Routers Now Available at Quickmart Stores

May 17, 2025
Safaricom 5G for Business

How Safaricom 5G is Revolutionizing Enterprise Connectivity

May 17, 2025
Safaricom-IXAfrica-Centres-1

Safaricom Partners with iXAfrica to Build Region’s First AI-Ready Data Centre

May 17, 2025

Latest

Nairobi declaration

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025
kenya-parliament

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025
ConnectedAfrica2025(Day4)-meta-foondamate

Connected Africa 2025 Day 4: FoondaMate and Meta Team Up to Bring AI to Classrooms

May 29, 2025
google-veo-3

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

May 29, 2025
iOS 26

Apple Plans Big Rename for iOS and macOS at WWDC 2025

May 29, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

How Connected Africa Summit 2025 Is Driving Africa’s Digital Transformation

May 30, 2025

Parliament Invites Public Feedback on Virtual Asset Bill 2025

May 30, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

New Platform Brings All African AI Policies Under One Database

Kenya’s Tourism Sector Grows as Travel Gets Easier Across East Africa

Researchers Develop Sodium-Ion Battery That Charges to 80% in 6 Minutes

Regulator Fines Stations Using Religious Shows to Push Gambling

Connected Africa 2025 Day 2: Focus on Digital Inclusion & Cybersecurity

iPad Users May Finally Get a Native WhatsApp App

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.