Artificial intelligence (AI) is today in many industries and digital marketing is no exception. Today, marketers are able to create targeted, engaging, and effective campaigns. For instance, only last week, Google Ads introduced a suite of new AI-powered tools.
These tools include advanced reporting, AI-powered image editing, generative AI for asset creation, streamlined access, and integrations with creative platforms. These tools will be of help to marketers to uncover hidden insights, improve creativity, aid in content creation. AI in Google Ads will also simplify marketer’s workflow, and expand their creative network.
Ways Google Ads is Transforming Creative Performance
- Hidden Insights with Advanced Reporting: Ever wondered which of your ad creatives are truly hitting the mark? Now you can find out! Google Ads is introducing detailed conversion metrics right within your asset-level reporting for Performance Max campaigns.
As a user, you are able to exactly which images, videos, and headlines are driving the most valuable actions from your audience. Additionally, you can now track where your video ads are appearing on YouTube, ensuring your brand is showcased in suitable environments. If you spot something amiss, you have the power to exclude specific placements. This makes it possible for users to make data-driven decisions that optimize marketing campaigns. To access these reporting tools, navigate to the “Reports” section in your Google Ads account and select the relevant campaign.
- AI-Powered Image Editing: With AI, outsourcing image edits or learning complex software maybe a thing of the past for marketers. Google Ads now offers AI-powered image editing tools. What can you do? Remove unwanted objects, add new elements, expand backgrounds, and even crop images to different aspect ratios, all with a few clicks. This empowers users to create a wider variety of eye-catching visuals, tailored to different platforms and audiences, without breaking the bank or slowing down your workflow. To try out these features, head to the “Assets” section of your Google Ads account and select the image you want to edit.
- Asset Creation with Generative AI: Google Ads’ asset generation feature is here to help. Now available in App and Display campaigns, this powerful tool leverages AI to generate high-quality images in a flash. One has to give a few prompts and let the AI do the heavy lifting. This saves time and resources. You’ll also gain access to asset reporting for App campaigns, so you can track the performance of your AI-generated images and fine-tune your strategy. To explore asset generation, go to the “Create” menu in Google Ads and select “Assets.“
Simplify Your Workflow with Streamlined Access: Google Ads has simplified the process, making it easier than ever to access essential tools. You can now generate images, create videos, and upload assets directly from the “Create” menu. This streamlined workflow saves you time and eliminates unnecessary clicks, allowing you to focus on what matters most – crafting compelling campaigns.
Read: Google Ads: Kenya Only Country In Africa Authorized to Serve Pharmaceutical Ads
Expand Your Creative Network with Integrations: Google Ads has partnered with leading creative platforms like Canva, Smartly, and Pencil to bridge the gap. Typeface will now be joining the fold. This integration enables implementation of assets built with Typeface directly into Google Ads campaigns. Now, teams can focus on their creative strengths, while marketers enjoy an efficient workflow.
These new Google Ads features, powered by AI and a focus on user experience, offer endless opportunities to elevate your campaigns, captivate your audience, and achieve your marketing goals.
